Digital Marketing Coordinator

McCarroll Automotive Group; Sydney; On-site; AUD 65,000 - 85,000; Full time

Job summary

McCarroll’s Automotive Group is seeking a Digital Marketing Coordinator to support planning, execution, and optimization of digital campaigns while contributing creatively to branded content across platforms. You will help manage campaigns, update website content, and produce marketing assets using Adobe tools.

Join a dynamic team across multiple dealerships and brands, coordinating with external agencies and suppliers.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 1–3 years’ experience in digital marketing, content creation, or a similar role.
• Experience in design tools (Adobe Creative Suite, Canva, or similar).
• Understanding of social media platforms, email marketing, SEO, and paid advertising.
• Familiarity with analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strong attention to detail, organisation, and financial/admin accuracy.

Responsibilities

• Coordinate and implement digital marketing campaigns across social media, eDMs, SEO, and display advertising.
• Assist in launching new vehicle campaigns, offers, and events across multiple dealerships and brands.
• Manage and update website content, landing pages, and social media platforms.
• Design marketing assets including social media graphics, EDM templates, website banners, and promotional materials.
• Assist in creating branded content aligned with OEM guidelines and maintain brand consistency.
• Support photography and videography coordination for stock, events, and campaigns.
• Monitor campaign performance and provide insights using tools such as Google Analytics and Meta Ads Manager.
• Help optimise campaigns based on performance data and audience engagement.
• Work closely with marketing teams, dealerships, and external agencies to execute campaigns.
• Raise and manage purchase orders, track marketing spend, and assist with budget reporting.
• Process supplier invoices and expense claims in line with company procedures.
• Coordinate with suppliers, media partners, and internal stakeholders to ensure timely delivery of campaigns.
• Assist in organising dealership events, activations, and launches.
• Manage multiple projects, timelines, and administrative tasks in a fast-paced environment.

Skills

Digital marketing

Content creation

Design tools

Analytics

Social media

SEO

Communication

Time management

Budget awareness

Education

Bachelor’s degree in Marketing, Communications, Design, or related field

Tools

Adobe Creative Suite

Canva

Google Analytics

Job description

Marketing Coordinator - Digital & Creative - McCarroll's Automotive Group

Are you passionate about marketing, design, and working with some of the world’s most prestigious automotive brands? Join the dynamic team at McCarroll’s Automotive Group and take your career to the next level.

As a Digital Marketing Coordinator, you will support the planning, execution, and optimisation of digital campaigns while contributing creatively to branded content across multiple platforms. This is a great opportunity for someone with both marketing and graphic skills who enjoys bringing campaigns to life visually.

Key Responsibilities

Campaign & Digital Execution

• Coordinate and implement digital marketing campaigns across social media, eDMs, SEO, and display advertising
• Assist in launching new vehicle campaigns, offers, and events across multiple dealerships and brands
• Manage and update website content, landing pages, and social media platforms

Creative & Content Development

• Design and produce marketing assets including social media graphics, EDM templates, website banners, and promotional materials
• Assist in creating branded content aligned with OEM guidelines
• Maintain brand consistency across all marketing collateral
• Support photography and videography coordination for stock, events, and campaigns
• Monitor campaign performance and provide insights using tools such as Google Analytics and Meta Ads Manager
• Help optimise campaigns based on performance data and audience engagement

Team, Admin & Project Support

• Work closely with the marketing team, dealerships, and external agencies to execute campaigns
• Raise and manage purchase orders, track marketing spend, and assist with budget reporting
• Process supplier invoices and expense claims in line with company procedures
• Coordinate with suppliers, media partners, and internal stakeholders to ensure timely delivery of campaigns
• Assist in organising dealership events, activations, and launches
• Manage multiple projects, timelines, and administrative tasks in a fast-paced environmen

Key Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related field
• 1-3 years’ experience in digital marketing, content creation, or a similar role
• Experience in design tools (Adobe Creative Suite, Canva, or similar)
• Understanding of social media platforms, email marketing, SEO, and paid advertising
• Familiarity with analytics tools (Google Analytics, Meta Ads Manager, etc.)
• Strong attention to detail, organisation, and financial/admin accuracy
• Excellent communication and time management skills
• Creative, proactive, and able to work both independently and collaboratively