Activations Director: Lead Digital Media Strategy & Teams

Initiative; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Initiative is seeking an Activations Director to lead a portfolio of digital media campaigns across Search, Social, and Programmatic. You will align strategy, data, and technology to drive measurable results for clients while building a leadership pipeline within the agency.

You will oversee planning, investment decisions, and execution, while mentoring Activation staff and ensuring efficient, scalable delivery across multiple platforms. Strong platform familiarity is required.

Qualifications

• Proven ability to lead cross-functional teams in digital media campaigns.
• Experience guiding multi-channel activation strategies across Programmatic, Search and Social.
• Strong client leadership with a track record of delivering measurable business impact.

Responsibilities

• Strategic Client Leadership: Build executive relationships and lead internal/external teams to seize opportunities.
• Planning & Investment: Recommend platforms and testing frameworks to improve campaign outcomes.
• Team Development & Capability: Develop pathways and foster a high-performing culture.
• Operational Excellence: Oversee digital implementations and improve workflows.

Skills

Strategic leadership

Digital media experience

Programmatic

Team management

Tools

DV360

The Trade Desk

Google Ads

SA360

Meta

TikTok

LinkedIn

Snapchat

Job description

Initiative is seeking an Activations Director to lead a portfolio of digital media campaigns across Search, Social, and Programmatic. You will align strategy, data, and technology to drive measurable results for clients while building a leadership pipeline within the agency.

You will oversee planning, investment decisions, and execution, while mentoring Activation staff and ensuring efficient, scalable delivery across multiple platforms. Strong platform familiarity is required.