Head of Group Activation & Strategy

UM Worldwide; Sydney; On-site; AUD 260,000 - 380,000; Full time

Job summary

UM is seeking a Group Activations Director to lead strategic activation across a major client portfolio, shaping digital strategy and delivering measurable business impact. You will manage and develop a team of Activations Directors, Managers and Specialists, overseeing campaigns across Search, Social and Programmatic.

As a senior leader, you will partner with Client Leadership, Media, Strategy and Product teams to drive innovation, best-in-class execution and strong client partnerships across

Qualifications

• Senior activation leadership experience across digital media
• Proven track record leading large client portfolios and teams
• Strong strategic planning, investment and performance measurement
• Exceptional stakeholder management and client leadership skills
• Comfort driving innovation and platform capability across activations

Responsibilities

• Lead strategic client engagements and executive-level discussions
• Set activation strategy across Search, Social and Programmatic
• Oversee investment planning, testing frameworks and optimisation roadmaps
• Drive data-informed recommendations grounded in audience insights
• Mentor Activations Directors, Managers and Specialists to build capability

Skills

Executive leadership

Client relationship management

Strategic planning

Investment optimization

Stakeholder management

Coaching & development

Communication & presentation

Problem solving

Tools

DV360

The Trade Desk

Amazon Ads

Google Ads

SA360

Meta

TikTok

LinkedIn

Snapchat

Job description

UM is seeking a Group Activations Director to lead strategic activation across a major client portfolio, shaping digital strategy and delivering measurable business impact. You will manage and develop a team of Activations Directors, Managers and Specialists, overseeing campaigns across Search, Social and Programmatic.

As a senior leader, you will partner with Client Leadership, Media, Strategy and Product teams to drive innovation, best-in-class execution and strong client partnerships across