Activations Director

Initiative; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Initiative is seeking an Activations Director to lead a portfolio of digital media campaigns across Search, Social, and Programmatic. You will align strategy, data, and technology to drive measurable results for clients while building a leadership pipeline within the agency.

You will oversee planning, investment decisions, and execution, while mentoring Activation staff and ensuring efficient, scalable delivery across multiple platforms. Strong platform familiarity is required.

Qualifications

• Proven ability to lead cross-functional teams in digital media campaigns.
• Experience guiding multi-channel activation strategies across Programmatic, Search and Social.
• Strong client leadership with a track record of delivering measurable business impact.

Responsibilities

• Strategic Client Leadership: Build executive relationships and lead internal/external teams to seize opportunities.
• Planning & Investment: Recommend platforms and testing frameworks to improve campaign outcomes.
• Team Development & Capability: Develop pathways and foster a high-performing culture.
• Operational Excellence: Oversee digital implementations and improve workflows.

Skills

Strategic leadership

Digital media experience

Programmatic

Team management

Tools

DV360

The Trade Desk

Google Ads

SA360

Meta

TikTok

LinkedIn

Snapchat

Job description

Join Initiative as an Activations Director.

You will help shape the future of digital technology and media as a leader within our business. Overseeing a team of Search, Social and Programmatic experts, you’ll develop and connect marketing strategy, data, and technology to drive measurable business impact for your clients and build competitive advantage. By fostering a culture of continuous learning and development, you’ll organically build a deep understanding of your clients and your agency, stepping into a trajectory toward agency leadership.

About the Role

As Activations Director, you will oversee the strategic planning, implementation, and investment across a significant client portfolio in digital media.

Key responsibilities include:

• Strategic Client Leadership - Build executive-level client relationships, provide hands‑on technical leadership internally and externally, and manage publisher and platform relationships to unlock market‑leading opportunities.
• Planning & Investment - Guide and recommend platforms for branding and performance campaigns, providing testing frameworks and optimisations across Programmatic, Social and/or Search that improve your clients’ campaign outcomes.
• · Team Development & Capability - Lead, coach, and manage Activation staff building clear development pathways and fostering a high‑performing, accountability driven culture.
• Operational Excellence - Oversee portfolio‑wide digital implementation, optimise workflow efficiency, and actively improve ways of working.

About You

You are looking to step up in your career and shape the tech‑led planning and investment direction of your client portfolio. With an existing background in Search, Social and/or Programmatic you have already developed the skills to manage workflows and campaign effectiveness, but ultimately you are motivated by pushing further into marketing strategy and bringing campaigns to life through the emerging media and platforms.

Hands‑on familiarity with 3+ major activation platforms is a necessity (e.g. DV360, The Trade Desk (TTD), Amazon, Google Ads, SA360, Meta, TikTok, LinkedIn or Snapchat.)

Additional Information

INITIATIVE together with our Omnicom Media Group network is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.