Initiative Activations Director

Omnicommediagroup; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Initiative, a leading digital media agency, seeks an Activations Director to steer strategic planning, implementation, and investment across a major client portfolio. You will guide platforms for branding and performance campaigns, provide testing frameworks, and drive campaign optimisation across Programmatic, Social and Search.

You will lead a team of Activation experts, build executive relationships, and push the tech-led planning direction to deliver measurable business impact for clients

Responsibilities

• Strategic Client Leadership - Build executive-level client relationships and provide hands-on technical leadership.
• Planning & Investment - Guide platforms for branding and performance campaigns with testing frameworks and optimisations.
• Team Development & Capability - Lead, coach, and develop Activation staff with clear growth paths.
• Operational Excellence - Oversee portfolio-wide digital implementation and improve workflows.

Job description

Join Initiative as an Activations Director.

You will help shape the future of digital technology and media as a leader within our business. Overseeing a team of Search, Social and Programmatic experts, you'll develop and connect marketing strategy, data, and technology to drive measurable business impact for your clients and build competitive advantage. By fostering a culture of continuous learning and development, you'll organically build a deep understanding of your clients and your agency, stepping into a trajectory toward agency leadership.

About the Role

As Activations Director, you will oversee the strategic planning, implementation, and investment across a significant client portfolio in digital media.

Key responsibilities include:

• Strategic Client Leadership - Build executive-level client relationships, provide hands-on technical leadership internally and externally, and manage publisher and platform relationships to unlock market-leading opportunities.
• Planning & Investment - Guide and recommend platforms for branding and performance campaigns, providing testing frameworks and optimisations across Programmatic, Social and/or Search that improve your clients' campaign outcomes.
• Team Development & Capability - Lead, coach, and manage Activation staff building clear development pathways and fostering a high-performing, accountability driven culture.
• Operational Excellence - Oversee portfolio-wide digital implementation, optimize workflow efficiency, and actively improve ways of working.

About You

You are looking to step up in your career and shape the tech-led planning and investment direction of your client portfolio. With an existing background in Search, Social and/or Programmatic you have already developed the skills to manage workflows and campaign effectiveness, but ultimately you are motivated by pushing further into marketing strategy and bringing campaigns to life through the emerging media and platforms.

Hands-on familiarity with 3+ major activation platforms is a necessity (e.g. DV360, The Trade Desk (TTD), Amazon, Google Ads, SA360, Meta, TikTok, LinkedIn or Snapchat.)