Account Director-APAC

Demand AI; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Demand AI in Sydney seeks an Account Director to lead and grow strategic client relationships across Australia and New Zealand. This role aims to deliver measurable revenue growth, client retention and campaign success within the B2B lead generation and demand generation market.

You will act as a trusted commercial adviser, helping clients achieve pipeline goals through content syndication, ABM, intent data, event leads and targeted demand programs.

Qualifications

• Five+ years in B2B media, lead/demand generation or related fields.
• Proven success managing and growing enterprise client accounts.
• Strong knowledge of content syndication, MQLs/SQLs, ABM and intent data.
• Experience meeting revenue targets and handling complex negotiations.
• Familiarity with CRM and campaign reporting platforms.

Responsibilities

• Own a portfolio of strategic enterprise and mid-market clients across ANZ.
• Build relationships with marketing, demand gen, sales and agencies.
• Translate client objectives into lead and demand generation programs.
• Lead business reviews and provide recommendations from performance data.
• Manage revenue growth, cross-sell and upsell opportunities.
• Develop account plans for high-value clients and prospects.
• Represent the company at events and with channel partners.

Skills

B2B media

Lead generation

Demand generation

Advertising technology

Marketing services

Enterprise accounts

CRM platforms

Tools

CRM systems

Campaign reporting tools

Job description

New South Wales, Australia Full-time Director 5+ years

Lead and grow strategic client relationshipsacross Australia and New Zealand, delivering measurable revenue growth,client retention and campaign success within the B2B lead generation anddemand generation market.

Role Overview

We are seeking an experienced Account Director to lead and growstrategic client relationships across Australia and New Zealand. Thisrole is responsible for delivering measurable revenue growth, clientretention and campaign success within the B2B lead generation anddemand generation market.

The Account Director will act as a trusted commercial adviser toclients, helping them achieve their pipeline goals through solutionssuch as content syndication, account-based marketing, intent data,event leads and targeted demand generation programs.

Key Responsibilities

• Own a portfolio of strategic enterprise and mid-market clientsacross ANZ.
• Build strong relationships with marketing leaders, demandgeneration teams, sales leaders and agency partners.
• Understand each client’s business objectives, target markets,pipeline goals and campaign requirements.
• Lead regular business reviews and provide clear recommendationsbased on campaign performance.
• Maintain high client satisfaction, retention and renewalrates.

Revenue Growth

• Achieve quarterly and annual revenue targets across new andexisting accounts.
• Identify opportunities to expand relationships throughcross-selling and upselling.
• Develop account plans for high-value clients and prospects.
• Manage the full commercial process, including proposals,pricing, negotiations and contracts.
• Maintain accurate revenue forecasts and opportunity informationin the CRM.

Campaign Strategy and Delivery

• Translate client objectives into effective lead generation anddemand generation programs.
• Recommend the appropriate mix of content syndication, ABM,intent data, webinar or event leads and custom audiencesolutions.
• Work closely with campaign operations, customer success and datateams to ensure successful delivery.
• Monitor lead quality, pacing, volume and performance againstagreed KPIs.
• Resolve delivery or quality issues quickly and communicateproactively with clients.

Market Development

• Develop a strong understanding of the ANZ B2B technology andmedia landscape.
• Monitor competitor activity, client priorities and emergingdemand generation trends.
• Represent the company at industry events, client meetings andnetworking opportunities.
• Build relationships with media agencies, technology vendors andchannel partners.
• Share market insights that inform product development andcommercial strategy.

Experience and Qualifications

• Five or more years of experience in B2B media, lead generation,demand generation, advertising technology or marketingservices.
• Demonstrated success managing and growing enterprise clientaccounts.
• Strong understanding of content syndication, cost-per-leadprograms, MQLs, SQLs, ABM, intent data and marketing pipelinemeasurement.
• Established relationships within the ANZ technology, media oragency ecosystem are highly desirable.
• Proven ability to meet revenue targets and manage complexcommercial negotiations.
• Experience working with global delivery teams andcross-functional stakeholders.
• Familiarity with CRM and campaign reporting platforms.

Skills and Attributes

• Commercially focused, consultative and comfortable discussingpipeline and return on investment.
• Excellent relationship management, presentation and negotiationskills.
• Strong analytical ability and confidence interpreting campaignperformance data.
• Proactive, accountable and capable of managing multiplepriorities.
• Able to balance client advocacy with commercial and operationalrequirements.
• Collaborative and effective in a fast-paced, geographicallydistributed business.
• Excellent written and verbal communication skills.