12-Month Personalisation Campaigns Specialist

Cbus Super Fund; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

CBUS Super in Melbourne is seeking a Personalisation Specialist to drive data-driven, personalised engagement across digital and direct channels. You will deliver end-to-end campaign experiences, building emails, landing pages and personalisation journeys.

You will collaborate with marketing, digital and technology teams to optimise lifecycle journeys, run experiments, and drive measurable uplift in engagement performance.

Qualifications

• Proven experience in marketing automation, CRM or personalisation roles delivering multi-channel campaigns.
• Hands-on Adobe Journey Optimizer experience is essential, with demonstrated capability building, managing and optimising journeys within the platform
• Working knowledge of HTML/CSS for email and landing page development
• Strong analytical skills with experience in testing, optimisation and performance measurement
• High attention to detail with a collaborative approach across marketing, digital and technology teams

Responsibilities

• Deliver end-to-end personalised campaigns across direct, web, SMS and digital channels
• Build and optimise lifecycle journeys using MarTech platforms such as Adobe Journey Optimizer and Adobe Target
• Manage segmentation, dynamic content and decisioning to enhance targeted experiences
• Ensure campaign quality, compliance and governance through QA and best-practice standards
• Monitor performance, lead testing (A/B and multivariate) and drive continuous optimisation

Skills

Marketing automation

Adobe Journey Optimizer

HTML/CSS

Analytics

Cross-team collaboration

Tools

Adobe Target

Job description

CBUS Super in Melbourne is seeking a Personalisation Specialist to drive data-driven, personalised engagement across digital and direct channels. You will deliver end-to-end campaign experiences, building emails, landing pages and personalisation journeys.

You will collaborate with marketing, digital and technology teams to optimise lifecycle journeys, run experiments, and drive measurable uplift in engagement performance.