1:1 Personalisation Specialist

Cbus Super Fund; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

CBUS Super in Melbourne is seeking a Personalisation Specialist to drive data-driven, personalised engagement across digital and direct channels. You will deliver end-to-end campaign experiences, building emails, landing pages and personalisation journeys.

You will collaborate with marketing, digital and technology teams to optimise lifecycle journeys, run experiments, and drive measurable uplift in engagement performance.

Qualifications

• Proven experience in marketing automation, CRM or personalisation roles delivering multi-channel campaigns.
• Hands-on Adobe Journey Optimizer experience is essential, with demonstrated capability building, managing and optimising journeys within the platform
• Working knowledge of HTML/CSS for email and landing page development
• Strong analytical skills with experience in testing, optimisation and performance measurement
• High attention to detail with a collaborative approach across marketing, digital and technology teams

Responsibilities

• Deliver end-to-end personalised campaigns across direct, web, SMS and digital channels
• Build and optimise lifecycle journeys using MarTech platforms such as Adobe Journey Optimizer and Adobe Target
• Manage segmentation, dynamic content and decisioning to enhance targeted experiences
• Ensure campaign quality, compliance and governance through QA and best-practice standards
• Monitor performance, lead testing (A/B and multivariate) and drive continuous optimisation

Skills

Marketing automation

Adobe Journey Optimizer

HTML/CSS

Analytics

Cross-team collaboration

Tools

Adobe Target

Job description

Created by workers, for workers, CBUS Super is one of Australia's most successful superannuation funds. For over four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we've been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund.

About the role

As a Personalisation Specialist (12 months - Max Term Contract - Parental Leave Cover), you will play a key role in enabling data-driven, personalised engagement across digital and direct channels. Working across the MarTech ecosystem, you will deliver scalable, always-on personalisation to enhance customer and employer experiences.

This hands-on role is responsible for end-to-end campaign delivery, including building and deploying emails and landing pages, managing personalisation journeys, and driving experimentation. You will partner closely with marketing, digital and technology teams to optimise lifecycle journeys, ensuring measurable uplift and continuous improvement in engagement performance.

Key Accountabilities

• Deliver end-to-end personalised campaigns across direct, web, SMS and digital channels
• Build and optimise lifecycle journeys using MarTech platforms such as Adobe Journey Optimizer and Adobe Target
• Manage segmentation, dynamic content and decisioning to enhance targeted experiences
• Ensure campaign quality, compliance and governance through QA and best-practice standards
• Monitor performance, lead testing (A/B and multivariate) and drive continuous optimisation

What will you bring?

• Proven experience in marketing automation, CRM or personalisation roles delivering multi-channel campaigns
• Hands-on Adobe Journey Optimizer experience is essential, with demonstrated capability building, managing and optimising journeys within the platform
• Working knowledge of HTML/CSS for email and landing page development
• Strong analytical skills with experience in testing, optimisation and performance measurement
• High attention to detail with a collaborative approach across marketing, digital and technology teams

Belong at CBUS

We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We're looking for people of all genders, races, nationalities, orientations and of all abilities to join us.

Like to know more about working with CBUS? Listen to some of our videos with members of the CBUS team on our website, cbussuper.com.au/careers

Applications Close: 19th Nov 2026

This is a 12 months - Max Term Contract - Parental Leave Cover position based in Melbourne.