Senior Key Account Specialist

AlphaTauri; Elsbethen; On-site; EUR 24,000 - 28,000; Full time

Job summary

AlphaTauri in Austria seeks an experienced Key Account Manager to lead commercial relationships across major clubs and channels. You will manage merchandising, coordinate retail and e-commerce sales, and forecast demand with cross-functional partners.

The role emphasizes growth, profitability, and strong stakeholder collaboration. The ideal candidate has 5+ years in KAM or related fields, native German and fluent English, and hands-on experience with SAP and agency management.

Qualifications

• 5+ years of experience in Key Account Management, Sales, Retail, or a related field.
• Bachelor’s degree in Business Administration, Sales, Marketing, Retail Management, or a related discipline.
• Native-level German and fluent English.
• Proven experience managing external business partners and cross-functional stakeholders.
• Strong analytical, forecasting, planning, negotiation, and communication skills with data-driven insights.

Responsibilities

• Manage commercial relationships with top accounts and channels, including merchandising, retail, e-commerce, and events.
• Lead forecasting, stock planning, and cross-functional coordination with Supply Chain, Operations, and Finance.
• Drive sales growth, profitability, and channel performance through regular reviews and market analysis.
• Coordinate with Retail partners to ensure alignment of commercial strategies and KPI tracking.
• Oversee Marketplace development with agencies, define objectives, and monitor performance.

Skills

Key Account Management

Sales

Retail

Forecasting

Excel

MS Office

German

English

Agency management

Education

Bachelor's degree

Tools

SAP

Job description

Do you want to manage and develop a portfolio of strategic commercial projects and sales channels? Then this is for you!

The role combines account management, channel coordination, forecasting, stakeholder management, and marketplace oversight. This role requires a ‘hands‑on’ team player who is able to set clear expectations and objectives, who sets challenging goals and delivers on key initiatives. The successful candidate will act as the primary commercial contact for designated partners and channels, driving sales growth, ensuring operational excellence, and fostering strong business relationships.

This is a two-year fixed-term position.

All the responsibilities we’ll trust you with:

Corporate Project Management – Football

You’ll take ownership of the commercial relationship with a leading Teamsport corporate project within the world of Red Bull, managing all sales-related and cross‑functional topics. Your responsibilities will include acting as the primary commercial contact for the Club across merchandising, coordinating and developing sales through retail, e‑commerce, event sales, and other distribution channels. You’ll lead regular business reviews, provide sales performance updates and forecasts, and develop recommendations to support commercial growth. In close collaboration with Supply Chain, Operations, and other key stakeholders, you’ll manage forecasting and stock planning activities to ensure optimized inventory levels and timely product availability for launches and promotions. By monitoring sales performance and identifying growth opportunities, you’ll help maximize revenue and profitability while acting as the key link between the Club and internal functions such as Sales, Marketing, Finance, and Customer Service.

Customer Management

You’ll be entrusted with the day‑to‑day management of international key accounts, with a clear focus on driving growth and profitability. Your responsibilities will range from managing pre‑orders and in‑season reorders to preparing and maintaining order sheets, detailed price offers, and collection presentations for the projects within your responsibility. You’ll also ensure seamless communication and coordination between customers, Football Clubs, and internal stakeholders.

Retail Channel Support

Working closely with the Regional Retail Manager, you’ll help ensure the consistent execution of commercial strategies and operational priorities across the retail channel. Reporting directly to the Global Head of Commercial EWE, you’ll support retail sales planning, promotional activities, assortment optimization, and performance improvement initiatives. You’ll track and communicate key channel KPIs, provide recommendations to drive sales growth and operational efficiency, coordinate regular planning meetings, and proactively resolve day‑to‑day commercial and operational topics with retail partners and internal stakeholders.

Marketplace Channel Management

You’ll oversee and further develop the Marketplace business in collaboration with the appointed Sales Agency and the Global Head of Digital. This includes defining channel objectives, growth plans, and performance expectations, as well as developing assortments in alignment with the relevant project owners. You’ll monitor marketplace performance across sales, profitability, and product availability, while working closely with Supply Chain and Operations to ensure optimal inventory levels and timely product availability to support the continued growth of the channel.

Analysis & Planning

By turning data into actionable insights, you’ll help identify and implement sustainable long‑term sales drivers. You’ll contribute to the business planning process and take responsibility for forecasting, analyzing, and monitoring annual stock levels across the projects, customers, and sales channels within your scope. Through structured performance monitoring and forward‑looking planning, you’ll support informed decision‑making and the achievement of commercial targets.

Your areas of knowledge and expertise that matter most for this role:

• 5+ years of experience in Key Account Management, Sales, Retail, or a related field, ideally within Consumer Products, Retail, Consumer Goods, Licensed or Sports Merchandising, or E‑Commerce.
• Bachelor’s degree in Business Administration, Sales, Marketing, Retail Management, or a related discipline.
• Native‑level German and fluent English.
• Proven experience managing external business partners and cross‑functional stakeholders, with knowledge of marketplace operations and agency management being an advantage.
• Strong analytical, forecasting, planning, negotiation, and communication skills, including the ability to assess commercial and financial implications and derive actionable insights from sales and customer data.
• Self‑driven, innovative, solution‑oriented team player with a strong sense of ownership, the ability to work under pressure, and excellent Microsoft Office skills, especially Excel; SAP knowledge is a plus.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.334 gross per month. However, our attractive compensation package is based on market‑oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.