International Shopper Insights Specialist

Red Bull; Elsbethen; On-site; EUR 25,000 - 31,000; Full time

Job summary

Red Bull is seeking an insights-driven professional to turn shopper, category, and market intelligence into actionable commercial guidance. You will collaborate with global Sales teams and external partners to identify trends and translate data into recommendations that strengthen customer partnerships and unlock growth worldwide.

You will manage external partners, curate cross-market insights from multiple sources, and turn findings into compelling narratives that support strategic decisions

Qualifications

• 2–3 years of FMCG experience in Shopper Insights or related function.
• Proven ability to synthesize data into commercial recommendations.
• Experience managing insights and thought-leadership projects.
• Excellent storytelling and stakeholder communication.
• Fluent English; German is a plus.

Responsibilities

• Transform shopper, category, and market data into actionable insights.
• Partner with Sales teams and external partners to strengthen partnerships.
• Develop thought leadership content, reports, and presentations.
• Embed insights into customer strategies and selling stories across markets.

Skills

FMCG experience

Shopper Insights

Market Research

Data analysis

Storytelling

Stakeholder influence

Fluent English

Job description

Ready to turn shopper insights into commercial impact?

Then this is for you.

All the responsibilities we'll trust you with

In this role, you'll help create an insight-driven culture across Red Bull by transforming shopper, category, and market intelligence into actionable commercial insights. Working with global Sales teams and external insight partners, you'll identify emerging trends, develop thought leadership, and translate data into compelling recommendations that strengthen customer partnerships and unlock growth opportunities. By ensuring insights are effectively communicated and embedded across the business, you'll enable smarter, shopper-led decision-making and support commercial success worldwide.

External Vendor Management & Engagement

You'll build and manage strong relationships with selected external insight partners, lead contract negotiations, and drive ongoing engagement with global insight tools and platforms. By optimizing partnerships, subscriptions, and external intelligence sources, you'll ensure maximum value for the business while continuously identifying opportunities to enhance our global insights ecosystem.

Cross-Market Insights Generation from multiple sources

You'll identify business knowledge gaps and transform complex shopper, consumer, category, and market data into actionable commercial insights. By curating, synthesizing, and translating information from multiple sources, you'll develop thought leadership content, insightful reports, presentations, webinars, and frameworks that support strategic decision-making and unlock growth opportunities across markets.

Storytelling & “So what?”

You'll turn insights into compelling commercial narratives that inspire action. Working closely with global and local Sales teams, you'll embed shopper and market insights into customer strategies, business planning, and selling stories, acting as a trusted advisor who drives the adoption and application of intelligence across the organization.

Effective Communication & Cross-functional Collaboration

You'll communicate complex insights in a clear and engaging way, delivering impactful presentations, training sessions, and knowledge-sharing initiatives across the business. As the go-to expert for shopper, consumer, category, and industry trends, you'll empower teams to make the most of our global insight platforms while fostering a culture of collaboration, best practice sharing, and continuous learning.

Your areas of knowledge and expertise that matter most for this role

• 2-3 years of experience in FMCG, ideally within Shopper Insights, Category Management, Market Research, or a similar insights-driven function, with proven experience working with agencies, retailers, or clients.
• Strong analytical skills with the ability to work with multiple data and insight sources, identify key findings, and translate them into actionable commercial recommendations.
• Experience in managing insights and thought leadership projects, with strong project management, planning, and organizational skills.
• Excellent storytelling and communication skills, with the ability to simplify complex ideas, create compelling presentations, and influence stakeholders at different levels.
• A strategic, innovative, and solution-oriented mindset with strong problem-solving abilities, attention to detail, and a structured way of working.
• Passionate, curious, and self-motivated team player.
• Fluent English skills; additional languages such as German are an advantage.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.