Partnerships Manager

Red Bull – BORA – hansgrohe; Elsbethen; On-site; EUR 24,000 - 29,000; Full time

Job summary

Red Bull Pro Cycling is seeking a Partnerships Manager to own a portfolio of strategic partners and turn sponsorships into integrated, high-impact programs. You will translate marketing objectives into activations across content, digital, experiences and brand campaigns, while aligning with senior stakeholders across the organisation.

You will define KPIs, evaluate performance and drive value creation through cross-functional collaboration with Marketing, Content, Events and global Red Bull

Qualifications

• Minimum 3 years of experience in partnerships, sports marketing or international account management.
• Fluent in English and German; additional languages are an advantage.
• Proven experience managing major brands or complex partnership accounts.
• Strong understanding of integrated marketing across content, digital and activations.
• Excellent stakeholder management with senior decision-makers.

Responsibilities

• Own and grow a portfolio of strategic partners for Red Bull Pro Cycling.
• Translate partner objectives into compelling activation plans and storytelling.
• Define KPIs, evaluate performance and create case studies for the portfolio.
• Coordinate cross-functional delivery with Marketing, Content, Events and more.
• Support commercial strategy and identify opportunities for value creation.

Skills

Partnerships management

Sports marketing

Brand marketing

Account management

English & German

KPIs & analytics

Job description

Are you ready to help make cycling bigger? Can you turn sponsorships into powerful partnerships?

At Red Bull Pro Cycling, we challenge conventions, push the boundaries of professional cycling and grow the sport beyond its traditional audiences. As a Partnerships Manager, you’ll manage and develop a portfolio of strategic partners, turning sponsorships into impactful, mutually valuable platforms for fans, athletes, brands and the wider cycling community.

You’ll act as a strategic business partner to your accounts, translating their marketing objectives into compelling stories, innovative activations and integrated programmes.

360 PARTNERSHIP MANAGEMENT

You’ll take ownership of a portfolio of strategic partners and serve as their primary day-to-day contact. By building trusted relationships across partner organizations, from operational contacts to senior decision-makers, you’ll develop a deep understanding of their businesses, brands, audiences and marketing objectives. You’ll translate contractual rights into meaningful partnership programmes, while identifying opportunities for additional value, upselling, retention and renewal.

STRATEGY, ACTIVATION AND STORYTELLING

You’ll turn our vision, “We Make Cycling Bigger”, into compelling opportunities for partners. Working beyond traditional sponsorship assets, you’ll develop integrated activation plans across content, digital, social media, experiences, hospitality, events, athlete access and brand campaigns. You’ll connect partner objectives with key moments across the cycling calendar and the wider Red Bull Pro Cycling ecosystem.

PARTNERSHIP PERFORMANCE AND VALUE

Together with partners and internal stakeholders, you’ll define clear objectives and KPIs for partnership activities. You’ll use data, insights and learnings to evaluate performance, improve activations and create meaningful partnership reviews and reports. You’ll also develop case studies and identify best practices that can strengthen the wider partnership portfolio.

CROSS-FUNCTIONAL DELIVERY

You’ll lead partnership projects from briefing and planning through execution and post-project evaluation. Working closely with Marketing, Content, Social Media, Communications, Events, Hospitality, Sports, Operations and global Red Bull entities, you’ll coordinate delivery and create transparency around partner activities. You’ll act as the internal voice of your partners while protecting the strategic priorities of Red Bull Pro Cycling.

COMMERCIAL DEVELOPMENT

You’ll support the Head of Partnerships and the wider Commercial Team in evolving our partnership strategy, proposition and ways of working. You’ll contribute market intelligence, collaborate with Partnership Sales on new-business opportunities, manage agreed activation budgets and identify opportunities for partners to collaborate within a powerful and progressive brand network around the team.

REPRESENTATION AND TEAM CONTRIBUTION

You’ll represent Red Bull Pro Cycling at partner meetings, races, events and industry occasions internationally. As an active member of the Commercial Team, you’ll contribute ideas, share best practices and help build an ambitious, collaborative and high-performing team.

Your areas of knowledge and expertise that matter most for this role:

• Minimum 3 years of relevant experience in partnerships, sports marketing, brand marketing or international account management


• Fluent in English and German; additional languages are an advantage


• Proven experience managing major brands or complex partnership accounts


• Strong understanding of integrated marketing, including content, digital, social media, experiential marketing and brand activation


• Strong commercial awareness and an understanding of partnership rights, value creation and return on investment


• Experience defining KPIs and using data and insights to evaluate partnership performance


• Excellent stakeholder management skills and confidence working with senior internal and external decision-makers


• A proactive, solution-oriented and entrepreneurial mindset


• Excellent project management capabilities, with a high level of autonomy


• Demonstrated ability to champion ideas, influence stakeholders and remain resilient when constructively challenged

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.