Global Marketing Manager - Lead Function

AGRANA Group; Wien; Hybrid; EUR 63,000 - 77,000; Full time

Benefits offered by this job

Central Vienna location

Flexible home office

AGRANA Fit Program

Competitive remuneration

Professional growth opportunities

Job summary

AGRANA Group in Vienna seeks a Global Marketing Manager to lead the company’s marketing strategy from its Austrian headquarters. The role combines strategic vision with hands-on execution and requires collaboration with Sales, Innovation and Category teams across borders.

The position offers a hybrid work model in Vienna, with an emphasis on international leadership and a market-focused approach to campaigns, content, and lead generation. Salary is competitive and commensurate with experience.

Qualifications

• Master's degree in Marketing, Business Administration, or related field.
• Minimum 5+ years of marketing experience.
• Proven leadership and stakeholder management skills in an international environment.
• Strong project management and strategic thinking capabilities.
• Fluent in English and German; additional languages a plus.

Responsibilities

• Lead and execute the global marketing strategy and tactical plans.
• Drive a business-driven product marketing approach in collaboration with Sales, Innovation, and Category teams.
• Develop and implement global marketing campaigns and content strategies to enhance customer experience and launches.
• Establish and manage lead generation and qualification processes to support growth.
• Act as global functional lead for marketing, aligning local teams, governance, and KPIs.

Skills

Leadership

Stakeholder management

Project management

Strategic thinking

B2B marketing

English

German

Education

Master's degree in Marketing/Business Administration

Job description

For our location in Vienna we are looking for a motivated personality ready to join our PDMI department as Global Marketing Manager (m/f/d).

Your responsibilities:

• Lead and execute the global marketing strategy and tactical plans, including budget and resource management
• Drive a business-driven product marketing approach in close collaboration with Sales, Innovation, and Category teams
• Develop and implement global marketing campaigns and content strategies to enhance customer experience and proactive launches
• Establish and manage lead generation and qualification processes to support new business growth
• Act as global functional lead for marketing, aligning local teams, governance, and KPIs

Your profile:

• Master's degree in Marketing, Business Administration, or a related field
• Minimum 5+ years of marketing experience, ideally within the B2B food industry
• Proven leadership and stakeholder management skills in an international environment
• Strong project management and strategic thinking capabilities.
• Fluent in English and German (additional languages are a plus)

Our offer:

• A challenging environment with a steep learning curve in an internationally active company with Austrian roots.
• A centrally located, modern office in Vienna (near Schwedenplatz).
• Directimpactonbusinessgrowth
• Flexible home office option in alignment with your leader
• AGRANA "Fit Program" offering various sports and health programs
• Our attractive remuneration is based on current market salaries. You can expect an annual gross salary starting at EUR 70,000,- all in, whereby we are open to overpayment in the case of corresponding qualifications and experience.