Global Brand Systems Architect – Health Tech (Vienna)

MADx – Macro Array Diagnostics GmbH; Wien; On-site; EUR 42,000 - 52,000; Full time

Benefits offered by this job

Full-time position in Vienna

International role

Cross-functional collaboration

Brand system development opportunities

Job summary

MADx – Macro Array Diagnostics GmbH in Vienna is seeking a Brand System Lead to develop and maintain how the brand is expressed across design and language. You’ll work with the Head of BrandComms, guiding colleagues and external partners to apply our brand consistently and effectively.

You’ll safeguard brand consistency, coordinate naming projects through Legal, and shape employer branding with People & Culture.

Qualifications

• Several years of experience developing a corporate design or brand system.
• Strong judgment across design and language, including tone of voice.
• Experience guiding agencies and external partners with budgets.
• Ability to translate positioning into a consistent brand expression.
• Professional German and English language skills.

Responsibilities

• Develop and maintain corporate design guidelines, the design system, assets, and templates for marketing, sales and internal teams.
• Maintain brand architecture and manage naming projects up to trademark clearance with Legal.
• Review material for brand consistency and support the brand gate system across teams.
• Contribute to employer brand initiatives with People & Culture and EVP concepts.
• Translate brands to physical spaces for events, offices, and exhibitions, coordinating with partners.

Skills

Brand system development

Brand architecture

Verbal identity standards

German and English proficiency

Cross-functional collaboration

Job description

MADx – Macro Array Diagnostics GmbH in Vienna is seeking a Brand System Lead to develop and maintain how the brand is expressed across design and language. You’ll work with the Head of BrandComms, guiding colleagues and external partners to apply our brand consistently and effectively.

You’ll safeguard brand consistency, coordinate naming projects through Legal, and shape employer branding with People & Culture.