Corporate Brand Manager (f/m/x)

Macroarray Diagnostics; Wien; On-site; EUR 42,000 - 52,000; Full time

Job summary

MADx is seeking a Brand Communications lead in Vienna to own corporate design, the design system, and the brand language. You will brief, assess and sign off on brand work, enabling teams to produce on-brand material quickly.

You will shape brand architecture, guide naming, ensure consistency, manage agencies and suppliers, and contribute to employer branding and events while collaborating with Marketing, Product, and Legal.

Qualifications

• Several years of experience owning and developing a corporate design or brand system, in‑house or agency‑side, including introducing a system across an organisation.
• Strong judgement across design and language, from visual balance, colour management, typography and production quality to tone of voice, naming and brand wording.
• Experience steering design agencies, exhibition builders and print suppliers, including budget responsibility.
• Conceptual strength: turning positioning into a consistent brand expression.
• German and English to a professional working standard.
• A systematic and service‑minded approach with the confidence to set standards for teams you do not manage.

Responsibilities

• Own and continuously develop our corporate design, from guidelines and the design system to the asset library and templates that enable Marketing, Sales and internal teams to produce on-brand material independently.
• Own the brand architecture and naming conventions for our product brands, and run naming projects for new products, from developing candidates through to trademark clearance with Legal.
• Safeguard brand consistency across the company by reviewing brand-facing material against our design and verbal identity standards, running the brand gate as a self-service system and personally reviewing anything built off-template.
• Shape our employer brand by articulating the EVP with People & Culture, developing the employer brand guide and creating concepts and formats for employer brand campaigns.
• Bring our brands into physical spaces, from congresses and conferences to internal events and office branding, including briefing agencies, exhibition builders and external partners.

Skills

Brand system ownership

Verbal identity

Design governance

Budget responsibility

German & English fluency

Brand naming experience

Job description

We have revolutionized allergy diagnostics and have been operating successfully in 115 countries for 10 years with our diagnostic products and patented technologies. Our products help clarify allergies in a single step, for humans and animals alike. Allergies are diagnosed in a highly specific manner so that patients receive help from their specialist in no time. We increase quality of life, enable personalised treatment, advance research and relieve our health system.

MADx is growing: new markets, new products, new audiences. Through all of it, the brand has to stay recognisably one thing. Consistency comes from a clear system. That system is yours to build and to keep intact.

We offer:

• You’ll join us in a permanent full-time position based in Vienna.
• Take on a meaningful international role in a fast-growing Health Tech company.
• Thrive in an environment where you’re encouraged to contribute, ask questions and share your ideas.
• Work with a team that values clear communication, direct feedback and cross-functional collaboration, and knows how to have fun while doing it.
• A brand with room to grow: the system is still being built, and you build it.

Your role:

You own how the MADx brands look and sound: the design system, the verbal identity and the quality of every place the brands appear. You report to the Head of BrandComms. You do not design yourself: you brief, assess and sign off, making it easy for everyone else to get it right.

We need you for:

• Own and continuously develop our corporate design, from guidelines and the design system to the asset library and templates that enable Marketing, Sales and internal teams to produce on-brand material independently.
• Own the brand architecture and naming conventions for our product brands, and run naming projects for new products, from developing candidates through to trademark clearance with Legal.
• Safeguard brand consistency across the company by reviewing brand-facing material against our design and verbal identity standards, running the brand gate as a self-service system and personally reviewing anything built off-template. Messaging and claims remain with Marketing and Product Management, while medical accuracy sits with Medical.
• Shape our employer brand by articulating the EVP with People & Culture, developing the employer brand guide and creating concepts and formats for employer brand campaigns.
• Bring our brands into physical spaces, from congresses and conferences to internal events and office branding. You own the concept, briefing and brand quality while steering agencies, exhibition builders and external partners, including production quality, materials, print specifications and budgets.

Your profile:

• Several years of experience owning and developing a corporate design or brand system, in‑house or agency‑side, including introducing a system and establishing it across an organisation.
• Strong judgement across both design and language, from visual balance, colour management, typography and production quality to tone of voice, naming and brand wording.
• Experience steering design agencies, exhibition builders and print suppliers, including budget responsibility.
• Conceptual strength: you know how to turn a given positioning into a consistent brand expression.
• German and English to a professional working standard.
• A systematic and service‑minded approach, combined with the confidence to set standards for teams you do not manage. You explain the reasoning behind decisions so others can apply the brand independently.

Useful to have:

• Experience with naming projects and trademark clearance.
• Trade fair and environmental branding experience.
• Experience working in a regulated environment where claims pass through separate approval.
• Employer branding or EVP experience.
• Experience working with a marketing function outside your own reporting line.

The minimum annual gross salary for this position is EUR 47,220 based on full‑time employment, which is above the applicable minimum of the collective agreement. Your actual salary will depend on your previous experience and qualifications.