Brand Manager, Vaccines Austria - Omnichannel Growth Lead

CSL; Wien; On-site; EUR 77,000 - 95,000; Full time

Job summary

CSL Seqirus in Vienna is seeking a Brand Manager Vaccines Austria to shape local brand and customer strategies for influenza and travel vaccines. You will lead omnichannel campaigns, localise global strategies, and collaborate with Sales, Medical Affairs, and regional teams to drive portfolio growth.

The role requires a marketing or life sciences background with 5+ years in pharma/healthcare, fluent German and English, and strong analytical and stakeholder management skills.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences or related field.
• Fluency in German and English.
• 5+ years of experience within pharmaceutical, biotech or healthcare commercial organisations, including Brand Management or Product Management responsibilities.
• Proven success in developing brand strategies and delivering omnichannel campaigns.
• Experience in customer engagement, digital marketing and performance optimisation.
• Strong analytical, project management, communication and stakeholder management skills.
• Experience in cross-functional matrix environments.
• Knowledge of the Austrian healthcare environment is desirable.
• Experience in vaccines, infectious diseases, travel health or consumer healthcare is advantageous.

Responsibilities

• Developing and implementing annual brand plans for influenza and travel vaccines.
• Localising and executing global and regional strategies for Austria.
• Leading integrated omnichannel campaigns across digital, face-to-face, social media, events and other touchpoints.
• Driving innovative digital initiatives and customer engagement programs.
• Analysing market trends, customer insights, competitive dynamics and campaign performance to identify growth opportunities.
• Managing marketing budgets, forecasts, KPI tracking and agency relationships.
• Collaborating with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain and regional teams to deliver strong business outcomes.
• Building relationships with healthcare professionals, professional associations and key external stakeholders.
• Ensuring all activities comply with applicable regulations, industry standards and Seqirus policies.

Skills

Brand management

Omnichannel marketing

Digital marketing

Customer engagement

Analytical skills

Project management

Stakeholder management

Cross-functional collaboration

Market understanding (Austria)

Education

Bachelor's/Master's in Marketing or related

Job description

CSL Seqirus in Vienna is seeking a Brand Manager Vaccines Austria to shape local brand and customer strategies for influenza and travel vaccines. You will lead omnichannel campaigns, localise global strategies, and collaborate with Sales, Medical Affairs, and regional teams to drive portfolio growth.

The role requires a marketing or life sciences background with 5+ years in pharma/healthcare, fluent German and English, and strong analytical and stakeholder management skills.