Global Brand Architect — Health Tech, Vienna

MacroArray Diagnostics GmbH; Wien; On-site; EUR 42,000 - 52,000; Full time

Job summary

MADx is seeking a Brand Communications lead in Vienna to own corporate design, the design system, and the brand language. You will brief, assess and sign off on brand work, enabling teams to produce on-brand material quickly.

You will shape brand architecture, guide naming, ensure consistency, manage agencies and suppliers, and contribute to employer branding and events while collaborating with Marketing, Product, and Legal.

Qualifications

• Several years of experience owning and developing a corporate design or brand system, in‑house or agency‑side, including introducing a system across an organisation.
• Strong judgement across design and language, from visual balance, colour management, typography and production quality to tone of voice, naming and brand wording.
• Experience steering design agencies, exhibition builders and print suppliers, including budget responsibility.
• Conceptual strength: turning positioning into a consistent brand expression.
• German and English to a professional working standard.
• A systematic and service‑minded approach with the confidence to set standards for teams you do not manage.

Responsibilities

• Own and continuously develop our corporate design, from guidelines and the design system to the asset library and templates that enable Marketing, Sales and internal teams to produce on-brand material independently.
• Own the brand architecture and naming conventions for our product brands, and run naming projects for new products, from developing candidates through to trademark clearance with Legal.
• Safeguard brand consistency across the company by reviewing brand-facing material against our design and verbal identity standards, running the brand gate as a self-service system and personally reviewing anything built off-template.
• Shape our employer brand by articulating the EVP with People & Culture, developing the employer brand guide and creating concepts and formats for employer brand campaigns.
• Bring our brands into physical spaces, from congresses and conferences to internal events and office branding, including briefing agencies, exhibition builders and external partners.

Skills

Brand system ownership

Verbal identity

Design governance

Budget responsibility

German & English fluency

Brand naming experience

Job description

MADx is seeking a Brand Communications lead in Vienna to own corporate design, the design system, and the brand language. You will brief, assess and sign off on brand work, enabling teams to produce on-brand material quickly.

You will shape brand architecture, guide naming, ensure consistency, manage agencies and suppliers, and contribute to employer branding and events while collaborating with Marketing, Product, and Legal.