Omnichannel Oncology Marketing Lead

AUT - 7076 Takeda Pharma Ges.m.b.H.; Wien; On-site; EUR 90,000 - 130,000; Full time

Job summary

Takeda Pharma Ges.m.b.H. in Vienna is seeking an experienced Marketing professional to own the local engagement strategy for assigned brands, translating global plans into impactful local programs.

You will design omnichannel journeys, coordinate cross-functional teams and allocate resources to maximize ROI. You will generate market insights for Marketing & Customer Excellence, lead content localization, enable field and KAM teams with consistent messaging, and ensure compliance with policies

Qualifications

• Bachelor's degree in Life Sciences, Marketing or Business.
• Advanced degree (MBA, MSc) is an advantage.
• Significant experience in pharmaceutical, biotech or healthcare marketing, customer engagement and/or omnichannel activation.
• Demonstrated experience translating global strategies into successful local execution.
• Strong experience leading cross-functional initiatives within a matrix environment.

Responsibilities

• Own the local engagement plan as the primary strategic deliverable.
• Define target audiences, engagement objectives, channel strategy and budget allocation.
• Secure cross-functional alignment and commitment to execution.
• Design, implement and optimize local customer journeys across all touchpoints.
• Lead and coordinate local cross-functional engagement teams with Commercial, Medical and Market Access.
• Partner with MCE Campaign Design Leads for content optimization and localization.

Job description

Takeda Pharma Ges.m.b.H. in Vienna is seeking an experienced Marketing professional to own the local engagement strategy for assigned brands, translating global plans into impactful local programs.

You will design omnichannel journeys, coordinate cross-functional teams and allocate resources to maximize ROI. You will generate market insights for Marketing & Customer Excellence, lead content localization, enable field and KAM teams with consistent messaging, and ensure compliance with policies