Remote SEO & AEO Growth Lead | AI-Driven Ads & Strategy

Discovered Labs; Ciudad de Mendoza; Remote; ARS 106,019,000 - 166,601,000; Full time

Benefits offered by this job

Remote-first

Flexible scheduling

Premium client projects

Job summary

Discovered Labs is seeking a Growth Marketer specializing in media buying and creative strategy for e-commerce and personal brands. The role splits evenly across creative planning, Meta ads management, and client communications, including audience research, ad copy, and reporting.

You will lead campaigns, craft hooks and visuals, analyze metrics, and translate results into actionable client recommendations while coordinating with discussions in a remote-first, flexible schedule setup.

Qualifications

• Strong copywriting that reads for the person scrolling, not the client.
• Habit of studying ads while scrolling and reverse-engineering what makes a campaign work.
• Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL.
• Comfort driving your own projects: clear communication of what you’re doing and why.
• Confidence leading client relationships and strategy conversations.

Responsibilities

• Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening.
• Build persona profiles and identify the angles that will resonate with each audience.
• Write hooks, scripts, and body copy that drive engagement and conversions.
• Direct creative production, including shot selection and visual storytelling, while keeping brand consistency.
• Set up and manage Meta ad campaigns, from audience targeting to budget allocation.
• Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why.
• Translate performance data into recommendations the client can act on.
• Lead client meetings, set the agenda, and keep documentation current between calls.

Skills

Copywriting

Ad research

Audience targeting

Campaign management

Client leadership

Job description

Discovered Labs is seeking a Growth Marketer specializing in media buying and creative strategy for e-commerce and personal brands. The role splits evenly across creative planning, Meta ads management, and client communications, including audience research, ad copy, and reporting.

You will lead campaigns, craft hooks and visuals, analyze metrics, and translate results into actionable client recommendations while coordinating with discussions in a remote-first, flexible schedule setup.