Remote Senior DTC Creative Strategist (UGC/Direct-Response)

Tidal; Buenos Aires; A distancia; ARS 75.848.000 - 92.704.000; Jornada completa

Descripción de la vacante

Tidal is a Direct Placement Agency hiring a Senior DTC Creative Strategist for a fast-growing 8-figure eCommerce brand. You will own end-to-end performance creative strategy, turning customer insights into native, high-converting direct-response concepts. The role is remote, contractor-based, and full-time (approx.

40 hours/week). Responsibilities include crafting Meta creative strategy across native and UGC formats, briefing and guiding creators, and using AI tools to optimize research and

Formación

• 2+ years of DTC eCommerce brand experience (US/Canada/UK/Australia) in creative strategy or performance marketing.
• Experience developing native, UGC-style Meta ads and translating insights into hooks, personas, scripts, offers and testing hypotheses.
• Demonstrated experience managing $500K–$1M+ paid-social spend with measurable impact on CPA/ROAS/CVR/CTR.

Responsabilidades

• Own Meta creative strategy across native, organic, UGC-style direct-response ads.
• Use customer research, reviews, surveys, competitor insights, and campaign data to identify opportunities and inform new creatives.
• Build and manage a high-volume testing roadmap across concepts, formats, messaging, and winning-ad variations.
• Analyze CTR, hook rate, CPA, CVR, ROAS, spend to guide testing decisions.
• Write polished direct-response copy and brief creators, designers, editors, and partners.
• Review creative for messaging and quality, maintaining production standards.
• Stay current on DTC trends and AI tools to improve research and workflow.
• Improve creative systems, reporting, and production processes as the brand scales.

Conocimientos

Direct-response copywriting

DTC eCommerce

Native/UGC-style ads

Performance marketing

English writing

Meta Ads Manager

AI tools (Claude, etc.)

Cross-functional collaboration

Creative testing & analytics

Herramientas

Meta Ads Manager

Claude / ChatGPT / Gemini

Motion / Foreplay / Atria

Figma / Canva

Shopify

Google Analytics

Google Sheets / Excel

Descripción del empleo

Tidal is a Direct Placement Agency hiring a Senior DTC Creative Strategist for a fast-growing 8-figure eCommerce brand. You will own end-to-end performance creative strategy, turning customer insights into native, high-converting direct-response concepts. The role is remote, contractor-based, and full-time (approx.

40 hours/week). Responsibilities include crafting Meta creative strategy across native and UGC formats, briefing and guiding creators, and using AI tools to optimize research and