Senior Creative Strategist & Direct-Response Copywriter

TIDAL; Buenos Aires; Presencial; ARS 50.657.000 - 59.099.000; Jornada completa

Descripción de la vacante

TIDAL is seeking a Senior Creative Strategist & Direct-Response Copywriter for a fast-growing DTC foot care and consumer wellness brand. You will own copy and creative quality across paid ads, landing pages, product pages, CRO tests, email, SMS, and external agency output, ensuring messaging remains on-brand and performance-driven.

The role requires 5+ years in direct-response copywriting or creative strategy, strong English, and experience guiding multiple agencies.

Formación

• At least 5 years of experience in direct-response copywriting, creative strategy, performance marketing, or a similar role, preferably within eCommerce or DTC consumer brands.
• Professional-level written English with strong grammar, language precision, messaging, and copy judgment.
• Proven ability to write original conversion-focused copy from scratch and create creative briefs based on customer research and performance insights.
• Agency-side or brand-side creative production experience, with confidence reviewing video and static work and giving direct feedback to editors, designers, producers, and creative teams.
• Strong understanding of customer psychology, direct-response marketing, brand voice, offers, hooks, messaging, and conversion-focused creative.

Responsabilidades

• Write, review, and improve copy across paid ads, landing pages, product pages, CRO tests, email, and SMS, including hooks and headlines.
• Build creative briefs using customer reviews, surveys, ad comments, and competitor research.
• Own and protect the brand voice and act as final quality check before launch.
• Review high-volume video and static creative and give actionable feedback to agencies and freelancers.
• Manage multiple external partners, revisions, priorities, and deadlines while keeping messaging consistent.
• Use Meta Ads Manager and performance data (CTR, hook rate, CPA, ROAS) to guide copy and testing.
• Shadow the founder/CMO and take ownership of the agency feedback and creative review process.

Conocimientos

Direct-response copywriting

Creative strategy

Performance marketing

eCommerce

Herramientas

Meta Ads Manager

Shopify

Klaviyo

Figma

Descripción del empleo

TIDAL is seeking a Senior Creative Strategist & Direct-Response Copywriter for a fast-growing DTC foot care and consumer wellness brand. You will own copy and creative quality across paid ads, landing pages, product pages, CRO tests, email, SMS, and external agency output, ensuring messaging remains on-brand and performance-driven.

The role requires 5+ years in direct-response copywriting or creative strategy, strong English, and experience guiding multiple agencies.