Remote GTM & Analytics Tracking Architect

IQVIA Inc; La Pampa; Remote; ARS 92,909,000 - 139,364,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

Owns tracking infrastructure

High-visibility role

Impact on education/nonprofit partners

Team culture

Job summary

IQVIA is seeking a Tracking Specialist (GTM) to own tag deployment, conversion tracking, and data integrity for education marketing campaigns. This remote role reports to the Data & Analytics Manager and collaborates with Paid Media and Web Services to keep campaigns measurable.

You’ll implement GTM, GA4, and CAPI, ensure privacy compliance, and audit data flows from the first click to CRM entry, enabling partners to trust campaign data across education and nonprofit clients.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab).
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using both browser pixels and Conversion APIs; configure standard and custom events for accurate reporting and platform optimization; verify GA4 events from ad click through CRM entry.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events in platform Events Managers and GA4 DebugView.
• Own data privacy compliance — manage cookie consent banners and consent mode configuration; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform changes that affect tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements into tracking solutions; document technical setups for internal use

Skills

Web analytics

GTM

GA4

JavaScript

Pixels & CAPI

Data privacy

Data layers

Tag management

Tools

Google Tag Manager

GA4

Conversion API

Tag Manager Server

DebugView

Job description

IQVIA is seeking a Tracking Specialist (GTM) to own tag deployment, conversion tracking, and data integrity for education marketing campaigns. This remote role reports to the Data & Analytics Manager and collaborates with Paid Media and Web Services to keep campaigns measurable.

You’ll implement GTM, GA4, and CAPI, ensure privacy compliance, and audit data flows from the first click to CRM entry, enabling partners to trust campaign data across education and nonprofit clients.