Remote GTM & Analytics Tracking Lead

IQVIA Inc; Santa Fe Capital; Remote; ARS 74,179,000 - 111,269,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

High-visibility role on scaling team

Ownership over tracking backbone

Impactful data-driven work

Direct impact on partner trust

Job summary

Iqvia is hiring a Tracking Specialist (GTM) for a remote role within a marketing analytics team. You will own tag management, deployment of pixels and data layers, and ensure accurate conversion tracking across major ad platforms from initial click to CRM entry.

The role emphasizes data integrity, QA, and privacy compliance (GDPR/CCPA), with collaboration across Paid Media and Web Services teams to maintain reliable measurement for education-focused clients.

Qualifications

• 3+ years hands-on tracking or web analytics in marketing/agency settings.
• Experience configuring GTM containers, data layers, and server-side tagging.
• Proficient in planning, deploying, and troubleshooting conversion tracking across major ad platforms.
• Hands-on GA4 event configuration and DebugView usage.
• HTML/CSS/JS basics for tag troubleshooting and custom scripts.

Responsibilities

• Own tag management and deployment in GTM across multi-client environments.
• Configure conversion tracking across Meta, Google Ads, TikTok, LinkedIn, and Snapchat.
• Maintain data integrity by auditing tags and resolving discrepancies.
• Manage cookie consent and privacy compliance (GDPR/CCPA).
• Document tagging plans and enable cross-team understanding of tracking setups.

Skills

GTM tag management

GA4 analytics

Data layer implementation

HTML/CSS/JS basics

GDPR/CCPA knowledge

Tools

Google Tag Manager

GA4

Conversion API

Server-side tagging

Job description

Iqvia is hiring a Tracking Specialist (GTM) for a remote role within a marketing analytics team. You will own tag management, deployment of pixels and data layers, and ensure accurate conversion tracking across major ad platforms from initial click to CRM entry.

The role emphasizes data integrity, QA, and privacy compliance (GDPR/CCPA), with collaboration across Paid Media and Web Services teams to maintain reliable measurement for education-focused clients.