Remote Growth Marketing Lead — Ecommerce & Brand Growth

Tire Talent; Ciudad de Mendoza; Remote; ARS 139,018,000 - 200,803,000; Full time

Job summary

HoopStars is seeking a hands-on General Manager to lead marketing and ecommerce growth across HoopStars and the parent marketing team. You will split time between running HoopStars and building the Community Sports Partners marketing function across brands.

The role is remote from LATAM with Toronto working hours and potential future relocation to the US or Canada. You will drive paid acquisition, optimize conversions and retention, own budgets and performance, and lead a team delivering

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins or profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.

Responsibilities

• Run HoopStars: own business plan, budget, revenue, profitability and cash forecasts; lead sales and operations.
• Drive digital growth: improve paid search, social, creative, landing pages, enrollment funnels and retention.
• Build the parent marketing team: define structure, recruit specialists, manage agencies.
• Establish commercial discipline: connect campaign performance to customers and profitability; allocate investment with reporting.
• Stay close to execution: inspect accounts, diagnose funnel issues, and implement improvements with a team.

Skills

Paid acquisition

Conversion optimization

Retention strategies

Remote leadership

Budgeting & forecasting

Tools

Google Ads

Meta/Facebook Ads

Landing page optimization

Job description

HoopStars is seeking a hands-on General Manager to lead marketing and ecommerce growth across HoopStars and the parent marketing team. You will split time between running HoopStars and building the Community Sports Partners marketing function across brands.

The role is remote from LATAM with Toronto working hours and potential future relocation to the US or Canada. You will drive paid acquisition, optimize conversions and retention, own budgets and performance, and lead a team delivering