Remote Growth Marketing Lead — CAC/ROAS & Global Reach

Jobgether; Argentina; Remote; ARS 181,747,000 - 272,620,000; Full time

Benefits offered by this job

Company equity

Remote work allowance $600/year

Equipment provided

Learning and development

Birthday leave

Diverse international team

Growth ownership

Job summary

Jobgether is seeking a Head of Growth Marketing based in Argentina to lead customer acquisition, retention, and reactivation for a digital storefront across Africa and the Middle East. This senior, hands-on role blends strategic budget ownership with high-impact CRM and lifecycle marketing programs, guiding a high-performing team in a fast-paced, remote-first environment.

You will own multi-channel paid acquisition, CRM programs, and app store optimization, while collaborating with Product,

Qualifications

• At least 6 years of growth/performance marketing in gaming or similar digital business.
• Proven success managing paid user acquisition with CAC/ROAS improvements.
• Ability to translate quarterly growth strategies into practical execution.
• Strong analytical skills with MMPs and analytics tools.
• Experience designing experiments and understanding attribution and unit economics.
• Ownership mindset and accountability for marketing performance.
• Ability to work with distributed cross-functional teams.
• 2+ years of team management experience.
• Experience with direct-to-consumer gaming strategies.
• Familiarity with African/Middle East or emerging markets.

Responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat and other networks, manage CAC/ROAS targets.
• Develop and implement CRM and lifecycle marketing across segmentation, onboarding, retention, reactivation, cross-sell.
• Lead lifecycle communications via push, email, SMS, and WhatsApp to boost engagement and LTV.
• Oversee app store optimization and improve storefront conversion to first purchase.
• Allocate and optimize budgets across channels, markets, and game titles.
• Collaborate with Data team to measure attribution, incrementality, and campaign effectiveness.
• Establish a high-tempo experimentation program across channels and creative formats.
• Lead and develop paid acquisition and creative specialists with clear objectives.
• Partner with product, data, and market teams to translate objectives into campaigns.
• Monitor performance, identify growth opportunities, and adjust strategies for profitability.

Skills

Paid UA

CRM lifecycle

Team mgmt

Analytics

MMPs AppsFlyer/Adjust

Tools

AppsFlyer

Adjust

Job description

Jobgether is seeking a Head of Growth Marketing based in Argentina to lead customer acquisition, retention, and reactivation for a digital storefront across Africa and the Middle East. This senior, hands-on role blends strategic budget ownership with high-impact CRM and lifecycle marketing programs, guiding a high-performing team in a fast-paced, remote-first environment.

You will own multi-channel paid acquisition, CRM programs, and app store optimization, while collaborating with Product,