Remote DTC Growth Strategist: Google Ads Lead

1801 Haleon Argentina S.A.; Santa Fe Capital; Remote; ARS 139,312,000 - 247,667,000; Full time

Job summary

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own full funnel for high-spend DTC brands. You will talk directly with clients, draft updates, run calls, and defend your decisions. This is a remote role with global clients and US Eastern hours required for calls.

You will audit accounts, optimize campaigns, and build scalable landing pages with AI tools. This role emphasizes ownership, accountability, and measurable growth, with a focus on PMax, feed quality,

Qualifications

• Hands-on Google Ads with meaningful spend on DTC/eCommerce.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact.
• Audit campaigns and account structure, keywords vs terms, negatives, bidding by campaign type, and conversion tracking.
• Manage brand and non-brand separately; report them distinctly.
• Know and optimize PMax with attention to incremental CAC.
• Keep Google's automation in check and audit auto assets and sitelinks.
• Own the feed: Merchant Center hygiene and product data quality.
• Own the tracking stack: GA4, GTM, and conversions.
• Diagnose bottlenecks and implement fixes across creative, offers, and landing pages.
• Build landing pages and scripts to remove constraints and improve performance.

Skills

Account management

Client communication

Audit discipline

Attribution modeling

PMax awareness

Feeds & checkout

Tracking ownership

Landing page optimization

AI-assisted landing pages

Tools

Loom

Claude AI

Shopify

Vercel

Merchant Center

GA4

GTM

Job description

Sweat Pants Agency is seeking a Google Ads Media Buyer / Growth Strategist to own full funnel for high-spend DTC brands. You will talk directly with clients, draft updates, run calls, and defend your decisions. This is a remote role with global clients and US Eastern hours required for calls.

You will audit accounts, optimize campaigns, and build scalable landing pages with AI tools. This role emphasizes ownership, accountability, and measurable growth, with a focus on PMax, feed quality,