Remote B2B Demand Gen Leader — Multi-Channel Pipeline

Pavago; Argentina; Remote; ARS 136,430,000 - 212,224,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to build scalable B2B marketing programs that generate qualified pipeline and revenue opportunities. This role sits between marketing and sales, owning multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and ABM.

You will collaborate with sales to define ICPs, audiences, and targeting, develop lead scoring, and track conversions from MQL to SQL to opportunity, while improving automation and CRM workflows.

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven ability to generate measurable sales pipeline.
• Strong understanding of B2B funnels and lifecycle marketing.
• Experience with marketing automation platforms and CRM workflows.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage campaigns across content, webinars, paid acquisition, and ABM.
• Develop lead nurture and lifecycle programs.
• Partner with sales to define ICP, audiences, and targeting.
• Develop lead scoring and qualification frameworks.
• Track MQL-to-SQL-to-opportunity conversions and ROI.
• Improve marketing automation and CRM workflows.
• Run experiments to increase qualified leads and pipeline.
• Report performance insights to leadership.

Skills

Demand generation

B2B marketing

Lead nurturing

Campaign management

Analytics

English communication

Sales alignment

Tools

HubSpot

Salesforce

Marketo

Job description

Pavago is seeking a Demand Generation Manager to build scalable B2B marketing programs that generate qualified pipeline and revenue opportunities. This role sits between marketing and sales, owning multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and ABM.

You will collaborate with sales to define ICPs, audiences, and targeting, develop lead scoring, and track conversions from MQL to SQL to opportunity, while improving automation and CRM workflows.