Remote Demand Gen Manager - B2B SaaS & Webinars

Sur Global; Comisión de Fomento de Perú; Remote; ARS 50,752,000 - 84,586,000; Full time

Benefits offered by this job

Remote work

15 days PTO

US holidays

Job summary

Sur Global is seeking a Demand Generation Marketer to own hands-on campaigns driving qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will work directly with leadership to translate growth priorities into multi-channel programs, including content, webinars, email, paid acquisition, and analytics.

You will personally execute across content, webinars, email, paid channels, and conversion optimization, launching campaigns, measuring outcomes, and

Qualifications

• 3+ years of hands-on demand generation or growth marketing experience.
• Experience in B2B SaaS/technology and/or marketing to mid-market or large e-commerce/retail clients.
• Lean marketing team with direct ownership of campaigns and outcomes.
• Independent ownership of a new market or growth initiative outside of a large, narrow specialist role.
• Proven track record linking marketing programs to qualified leads, booked demos, pipeline, or revenue.
• Strong content marketing background and ability to use content to generate demand beyond engagement.
• Experience running webinars/events with measurable lead/pipeline impact.
• Hands-on email marketing and nurture programs and paid acquisition via Google/LinkedIn/Meta.
• Familiarity with HubSpot or similar marketing automation/CRM platforms.
• Excellent written/spoken English and self-directed work style.
• Comfort with AI tools (Claude, ChatGPT, etc.) in marketing workflows.

Responsibilities

• Own and execute demand generation campaigns across content, webinars, email, and paid acquisition with accountability for leads, demos, and pipeline.
• Build a content-led demand generation program across LinkedIn, newsletters, blogs, long-form content, and podcasts.
• Manage the webinar program end-to-end including topic development, landing pages, promotion, registration, attendance and follow-up.
• Develop and execute strategies converting content and webinar audiences into qualified prospects and booked sales meetings.
• Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot.
• Plan, launch, test, and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms.
• Track funnel and channel performance with metrics like MQLs, SQLs, booked demos, CPL, CAC, and pipeline; adjust investment accordingly.
• Maintain accurate campaign attribution and lead source data in HubSpot.
• Coordinate with external SEO/AEO resources and support sales enablement assets as needed.
• Utilize AI tools to accelerate content creation, research, campaign development, and analysis while applying independent judgment.

Skills

Demand generation

Growth marketing

Content marketing

Email marketing

Webinars

Paid acquisition

HubSpot

English proficiency

Data-driven

Tools

HubSpot

Webflow

Google Ads

LinkedIn Ads

Meta Ads

Claude

ChatGPT

Canva

Figma

Job description

Sur Global is seeking a Demand Generation Marketer to own hands-on campaigns driving qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will work directly with leadership to translate growth priorities into multi-channel programs, including content, webinars, email, paid acquisition, and analytics.

You will personally execute across content, webinars, email, paid channels, and conversion optimization, launching campaigns, measuring outcomes, and