Demand Generation Manager - B2B Pipeline, Hubspot & Lead Generation | Re

Pavago; Argentina; Remote; ARS 136,430,000 - 212,224,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to build scalable B2B marketing programs that generate qualified pipeline and revenue opportunities. This role sits between marketing and sales, owning multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and ABM.

You will collaborate with sales to define ICPs, audiences, and targeting, develop lead scoring, and track conversions from MQL to SQL to opportunity, while improving automation and CRM workflows.

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven ability to generate measurable sales pipeline.
• Strong understanding of B2B funnels and lifecycle marketing.
• Experience with marketing automation platforms and CRM workflows.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage campaigns across content, webinars, paid acquisition, and ABM.
• Develop lead nurture and lifecycle programs.
• Partner with sales to define ICP, audiences, and targeting.
• Develop lead scoring and qualification frameworks.
• Track MQL-to-SQL-to-opportunity conversions and ROI.
• Improve marketing automation and CRM workflows.
• Run experiments to increase qualified leads and pipeline.
• Report performance insights to leadership.

Skills

Demand generation

B2B marketing

Lead nurturing

Campaign management

Analytics

English communication

Sales alignment

Tools

HubSpot

Salesforce

Marketo

Job description

Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

• Build and execute multi-channel demand generation campaigns
• Manage campaigns across:
• Content
• Webinars
• Paid acquisition
• Account-Based Marketing (ABM)
• Build lead nurture and lifecycle programs
• Partner with sales to define ICP, audiences, and targeting
• Develop lead scoring and qualification frameworks
• Track and improve MQL to SQL to Opportunity conversion
• Analyze pipeline contribution, campaign ROI, and funnel performance
• Improve marketing automation and CRM workflows
• Run experiments to increase qualified leads and pipeline
• Report performance insights and recommendations to leadership

Requirements

• 4+ years of B2B marketing or demand generation experience
• Proven experience generating measurable sales pipeline
• Strong understanding of B2B sales and marketing funnels
• Experience with HubSpot, Salesforce, Marketo, or similar platforms
• Experience building multi-channel demand generation campaigns
• Strong knowledge of lead nurturing, scoring, and qualification
• Strong analytical and campaign management skillsComfortable measuring campaign ROI and pipeline contribution
• Ability to collaborate closely with sales leadership
• Strong written and verbal English communication

What Success Looks Like

• Higher MQL-to-SQL and SQL-to-opportunity conversion
• Strong campaign ROI and pipeline contribution
• Effective lead nurturing and lifecycle programs
• Clean marketing automation and CRM processes
• Strong alignment between marketing and sales

Interview Process

• Initial Screening Call
• Client Interview
• Offer & Onboarding