Product Marketing Lead (SaaS)

Hire Hangar, Inc.; Argentina; Remote; ARS 181,906,000 - 272,860,000; Full time

Job summary

Hire Hangar, Inc. is seeking a Product Marketing Lead to own positioning, messaging, and go-to-market strategy for a B2B SaaS portfolio. This hands-on role emphasizes writing, launches, and cross-functional enablement across Product, Sales, and Marketing.

The ideal candidate has strong SaaS experience, can translate AI-driven features into customer value, and thrives in a fully remote, execution-focused environment within US time zones.

Qualifications

• Proven experience in Product Marketing within a SaaS environment.
• Hands-on contributor who can own strategy and execute deliverables.
• Exceptional writing, storytelling, and communication skills.
• Experience collaborating with Product and Sales teams.
• Fully remote work history with fluency in remote collaboration tools and US- or UK-based companies.

Responsibilities

• Own and evolve product positioning, messaging frameworks, and value propositions.
• Plan and execute go-to-market strategies for new features and product updates.
• Develop compelling customer-facing content including website copy and decks.
• Translate AI-powered capabilities into clear customer value.
• Partner with Product, Sales, and Marketing to align roadmap and enablement.
• Support Sales with training materials and battlecards.
• Conduct ongoing competitive and market research to inform strategy.

Skills

SaaS product marketing

Strategic storytelling

Cross-functional collaboration

Remote-work proficiency

Tools

Slack

Google Workspace

Notion

Asana

Jira

HubSpot

Salesforce

Google Analytics

AI tools

Job description

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

Job Title: Product Marketing Lead (SaaS)

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.

Key Responsibilities

• Own and evolve product positioning, messaging frameworks, and value propositions
• Plan and execute go-to-market strategies for new features, launches, and product updates
• Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
• Translate technical and AI-powered capabilities into clear, differentiated customer value
• Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
• Support Sales with training materials, battlecards, and enablement assets
• Conduct ongoing competitive and market research to inform strategy and positioning

Required Qualifications

• Proven experience in Product Marketing within a SaaS environment
• Strong track record as a hands-on contributor who can both own strategy and execute deliverables
• Exceptional writing, storytelling, and communication skills
• Experience collaborating closely with Product and Sales teams
• Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Preferred Qualifications

• Experience marketing AI-powered or highly technical products
• Background in B2B SaaS, preferably in growth-stage companies
• Experience supporting sales-led, product-led, or hybrid GTM motions
• Exposure to agency environments or content-heavy marketing roles

Tools & Technology

• Collaboration & Documentation: Slack, Google Workspace, Notion
• Project Management: Asana, Jira (or similar)
• CRM & Sales Enablement: HubSpot, Salesforce
• Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools