Organic Growth Lead for Crypto Trading Platform

Kraken; Comisión de Fomento de Perú; On-site; ARS 227,183,000 - 348,348,000; Full time

Job summary

Kraken is seeking a hands-on Head of Organic Growth to own how Kraken Pro gets discovered and how curious traders become active. You will lead a lean, player-coach team, focusing on fast but strategic growth, UX excellence, and data-driven decision making.

You’ll drive organic acquisition across SEO, content, social, and partnerships, while optimizing funnels and product experiences to improve conversion and retention. Experience in fintech/crypto is highly valued.

Qualifications

• 5+ years in B2C acquisition or growth marketing, ideally fintech/crypto/trading/gaming.
• Product savvy: understands how products work and turn features into growth.
• UX instinct to identify friction and brief product/design on fixes.

Responsibilities

• Own organic acquisition across SEO, content, social, community, referrals, and partnerships to bring high-intent traders to Kraken Pro.
• Map funnel from first touch to first trade; report findings and optimize conversions.
• Audit and improve landing pages, sign-up flows, onboarding, and in-product moments.

Skills

B2C growth

Growth marketing

Product mindset

UX optimization

Analytics

Experimentation

Team leadership

AI proficiency

Trading culture familiarity

Education

Bachelor's degree

Job description

Kraken is seeking a hands-on Head of Organic Growth to own how Kraken Pro gets discovered and how curious traders become active. You will lead a lean, player-coach team, focusing on fast but strategic growth, UX excellence, and data-driven decision making.

You’ll drive organic acquisition across SEO, content, social, and partnerships, while optimizing funnels and product experiences to improve conversion and retention. Experience in fintech/crypto is highly valued.