Senior Growth Product Manager — Marketing Enablement

Kraken; Comisión de Fomento de Perú; On-site; ARS 182,877,000 - 274,315,000; Full time

Job summary

Kraken Consumer is seeking a Growth/Marketing Product role to own the marketing product roadmap for a connected mobile and web experience. You will drive in-app journeys, paid campaigns, and lifecycle optimization to unlock new growth.

Collaborating with marketing, design, engineering and data, you will define metrics, run experiments, and improve landing pages and conversions across the funnel.

Responsibilities

• Own the marketing product roadmap end to end and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences - the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful and drive conversions.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find funnel leaks and run experiments to close gaps.
• Improve landing page and search performance, and build product foundations for measurable paid and offline channels.
• Partner with marketing, design, engineering and data as the single owner for growth enablement.
• Define acquisition and reactivation metrics and report on them honestly—even when experiments don’t land.

Job description

Kraken Consumer is seeking a Growth/Marketing Product role to own the marketing product roadmap for a connected mobile and web experience. You will drive in-app journeys, paid campaigns, and lifecycle optimization to unlock new growth.

Collaborating with marketing, design, engineering and data, you will define metrics, run experiments, and improve landing pages and conversions across the funnel.