Growth Product Manager, Consumer Fintech

Ink Foundation; Comisión de Fomento de Perú; On-site; ARS 185,448,000 - 278,173,000; Full time

Job summary

Kraken Consumer Marketing is building a new growth motion from the ground up. You will own the marketing product roadmap end to end, shaping how campaigns flow from concept to shipped work in-app and on web.

You’ll craft tailored user journeys across push, email, social and paid channels, and raise the bar on lifecycle messaging to improve conversion and retention. You will own incentives like offers and referrals, apply sharp UX thinking to plug funnel leaks, and partner with marketing, design,

Qualifications

• Must be able to translate marketing ideas into shipped product work.
• Experience designing and launching tailored campaign experiences across in-app and web journeys.
• Proven ability to raise the bar on lifecycle messaging and conversions.

Responsibilities

• Own the marketing product roadmap end to end and define the process to ship campaign work.
• Design tailored campaign experiences across push, email, social and paid channels.
• Own incentives like offers, referrals and recurring campaigns to drive acquisition and reactivation.
• Apply UX thinking to identify funnel leaks and run experiments to close gaps.
• Improve landing page and search performance to enable measurable paid and offline channels.
• Collaborate with marketing, design, engineering and data to steward growth initiatives.

Skills

Roadmap ownership

Campaign design

Lifecycle messaging

Incentives & referrals

UX improvement

Landing page optimization

Cross-functional collaboration

A/B testing

Job description

Kraken Consumer Marketing is building a new growth motion from the ground up. You will own the marketing product roadmap end to end, shaping how campaigns flow from concept to shipped work in-app and on web.

You’ll craft tailored user journeys across push, email, social and paid channels, and raise the bar on lifecycle messaging to improve conversion and retention. You will own incentives like offers and referrals, apply sharp UX thinking to plug funnel leaks, and partner with marketing, design,