Growth Product Manager, Marketing & Acquisition (Crypto)

Ink Foundation; Argentina; On-site; ARS 139,086,000 - 185,448,000; Full time

Job summary

Kraken is expanding its Consumer Trading product team to own the marketing product roadmap end to end. The role involves building campaign experiences across push, email, social and paid channels, and shaping how lifecycle messaging drives activation and retention.

You will partner with marketing, design, engineering and data to define metrics, run experiments, and unlock new acquisition channels while ensuring measurable growth across the consumer funnel.

Qualifications

• Must be able to map the marketing product roadmap to shipped work.
• Experience designing tailored campaign experiences across channels.
• Experience improving lifecycle messaging to improve conversion.

Responsibilities

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences across in-app, web, email, social and paid channels.
• Raise the bar on lifecycle messaging to improve usefulness and conversion.
• Own incentives like offers, referrals, and deposits in campaigns.
• Apply UX thinking to identify funnel leaks and run experiments.
• Improve landing pages and search performance, enabling measurable paid/offline channels.
• Partner with marketing, design, engineering and data for growth enablement.
• Define acquisition and reactivation metrics and report outcomes honestly.

Skills

Marketing product roadmap

Campaign design

Lifecycle messaging

Incentives management

UX thinking

A/B testing

Job description

Kraken is expanding its Consumer Trading product team to own the marketing product roadmap end to end. The role involves building campaign experiences across push, email, social and paid channels, and shaping how lifecycle messaging drives activation and retention.

You will partner with marketing, design, engineering and data to define metrics, run experiments, and unlock new acquisition channels while ensuring measurable growth across the consumer funnel.