Organic Growth Lead — Fintech Trading

Kraken; Argentina; On-site; ARS 181,747,000 - 272,620,000; Full time

Job summary

Kraken Pro seeks a hands-on Head of Organic Growth to own discovery and activation for active traders. You’ll align brand and performance, move fast with a product-first mindset, and obsess over UX to turn traffic into trades.

You’ll lead a small, capable team, run experiments, and report clear dashboards to leadership. Strong trader language familiarity and cross-functional collaboration are required.

Qualifications

• 5+ years in B2C acquisition or growth marketing, ideally in fintech, crypto, trading or gaming, with a hands-on leader role.
• Product-minded with ability to translate features into growth.
• UX instincts to spot friction in flows and brief product/design on fixes.
• High AI competency to scale impact and meet demand.
• Analytical rigor across funnels, cohorts, attribution, and experiments.
• Ability to work under pressure and move quickly while delivering quality work.
• Experience across SEO, content, social, lifecycle, and partnerships.
• Taste to evaluate channels and avoid unpromising tactics.
• Familiarity with trading culture and trader language.
• Strong written and verbal communication to align cross-functional teams around growth goals.

Responsibilities

• Own organic acquisition strategy across SEO, content, social, community, referrals, and partnerships to attract high-intent traders to Kraken Pro.
• Map the funnel from first touch to first trade; report findings and optimize retention and win-back.
• Audit and improve landing pages, sign-up flows, onboarding, and in-product moments to boost conversion.
• Lead brand-driven growth across channels; build trust and broad reach to support conversion.
• Know the product intimately and translate strengths into growth levers.
• Lead a lean, scrappy team; coach and unblock while contributing hands-on.
• Run experiments across channels and funnel steps; double down on winners and kill losers.
• Build dashboards and insights to show leadership what drives growth and what to do next.
• Coordinate with Legal/Comms to ensure compliant, accurate messaging across regions.

Skills

B2C acquisition

Product savvy

UX instinct

AI competency

Analytical rigor

Speed under pressure

Channel versatility

Taste

Trading culture familiarity

Strong communication

Job description

Kraken Pro seeks a hands-on Head of Organic Growth to own discovery and activation for active traders. You’ll align brand and performance, move fast with a product-first mindset, and obsess over UX to turn traffic into trades.

You’ll lead a small, capable team, run experiments, and report clear dashboards to leadership. Strong trader language familiarity and cross-functional collaboration are required.