LATAM Sales & Business Development Manager (Contract)

Cricut, Inc.; Buenos Aires; Hybrid; ARS 900,000 - 1,400,000; Full time

Job summary

Cricut, Inc. is seeking a LATAM Sales & Replenishment Specialist to drive growth across Argentina, Uruguay, Paraguay and Bolivia.

You will manage distributor relationships, oversee sell-in/sell-out, and collaborate with Sales, Marketing and Operations to execute regional strategies. Responsibilities include inventory planning, order accuracy, and ensuring product availability across channels while optimizing promotions and forecasting.

Qualifications

• BS in Business, Finance, Retail or related field.
• Experience with Mercado Libre, Fravega, Megatone, OnCity, Carrefour.
• High proficiency in MS Excel/Access abilities.

Responsibilities

• Drive sales growth and manage distributors across LATAM.
• Oversee inventory planning and product availability.
• Coordinate with Order Management/EDI for on-time PO processing.
• Analyze sales trends and provide forecasts.
• Collaborate with cross-functional teams to optimize promotions.

Skills

Mercado Libre

Retail Partners

Inventory Replenishment

Bilingual English/Spanish

Education

BS in Business, Finance, Retail or related field

Tools

Excel/Access

Job description

• Full-time

Company Description

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

Job Description

Responsible for drivingsales growth, account management, and business developmentacross key Latin American markets, includingArgentina, Uruguay, Paraguay and Bolivia. Manage and strengthen relationships with existing distributors, retailers, and strategic partners to achieve sales objectives and expand Cricut's market presence. Identify, develop, and onboard new distributors, retailers, and commercial partners to accelerate regional expansion and unlock new business opportunities. Oversee sales performance, inventory planning, product availability, and sell-in/sell-out execution to ensure sustainable growth. Collaborate closely with Sales, Marketing, and Operations teams to develop commercial strategies, execute promotional initiatives, and maximize business performance across the assigned territories.

Major Activities

Communicate with the Sales, Merchandising, and Operations teams to ensure the accurate and timely ordering and transfer of goods to retail partner stores, distribution centers, and eCommerce channels (.com).

Partner with the Order Management and EDI teams to ensure purchase orders are processed accurately and on time.

Analysis: Collaborate with the Sales team to support promotional activities, and provide sales and inventory analyses to manage discontinued products, minimize markdowns, and maintain service level goals.

Cross-Functional Communication: Partner with demand planners, wholesale management, sales, merchandising, operations, and product teams to address inventory-related issues and provide actionable solutions.

Order Management: Work closely with the Cricut order processing team to ensure customer purchase orders are executed according to supply chain requirements. Manage and minimize customer chargebacks related to supply chain issues.

Inventory Management: Collaborate with the Sales Director, Sales Support, and Inventory Management teams to review and analyze inventory levels of planogram (POG) merchandise.

Buying Team Integration: Actively engage with all buying team members to foster a positive, proactive, and collaborative working environment.

• Works closely with sales, sales support and inventory management teams to ensure inventory levels both support financial objectives and meet in stock goals.
• Maintain proper set up and continued SKUmaintenance / review of Item and vendor parameters in the Automatic Replenishment system.
• Ensure timely and accurate orders and transfers for POG merchandise categories to both stores and DC’s.
• Develop and implement necessary unique replenishment tactics on trend or highly seasonal categories / items.
• Support efforts to revive or exit troubled or down trending categories

Analysis

• Partner with Demand Planners, Sales, and planning teams to review inventory for upcoming sets as well as exiting product and new product.
• Monitor and evaluate weekly sales in and sales out trends
• Create/Manage sell-through forecasts by product line for Quarter +2 for Mercado Libre 1p and authorized 3p marketplace sellers.
• Provide data to the planning team to monitor future inventory receipts vs. financial plan.
• Review data with sales/channel teams on key items to ensure support of sales during peak season and promo opportunities.

Documentation

• Maintain appropriate documentation of changes made to replenishment parameters to allow thorough review of impact and success of those changes.
• Provide weekly update on status of key inventory issues.
• Provide updates on key inventory metrics vs. Goals.

Communication

• Build and maintain a positive working relationship with sales, marketing and ops and all cross functional teams.
• Proactively communicate any SBA inventory issues with Sales/Sales Support to allow for best resolution.
• Communicate with retail partners on any issues impacting support of POG product for features or promotions.
• Manage vendor performance through appropriate communication involving sales / merchant teams and all inventory managers as necessary.

Systems Usage

• Demonstrate a working knowledge in Mercado Libre FULFILLMENT, EXCEL, POWER BI.

Performance Measures

• Support the Sales Goals / Budget
• Reduce overstock and increase inventory productivity
• Ensure inventory levels are in support of achieving financial objectives
• Fill rate
• In-stocks
• Inventory turns; stock to sales ratios
• Meeting forecasted financial results for approved projects
• Chargeback and disputes as a % of Sales
• Ontime PO accuracy

Qualifications

• Minimum level of formal education: BS in Business, Finance, Retail or related field (or equivalent experience)
• Area of study: Business preferred
• Experience with Mercado Libre, Fravega, Megatone, OnCity, Carrefour
• Special certification or technical skills: High grade in MS Excel/Access abilities
• Minimum years experience required: 3 – 5 years of replenishment
• Type of experience the job requires: Replenishment experience required
• Bilingual in English and Spanish, with strong communication skills in both languages

Other skills and attributes:

• Strong analytical and problem-solving skills
• Detail-oriented with excellent organizational abilities
• Effective communicator across teams and functions
• Self-starter with a proactive, “go-getter” mindset
• Strong time management and prioritization skills
• Confident decision-maker with sound judgment

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