GTM Tracking Specialist - Remote Data & Analytics

Werben HR LLC; Santa Fe Capital; Remote; ARS 92,724,000 - 139,086,000; Full time

Benefits offered by this job

Remote work

Competitive pay

High-visibility role

Impact on education partners

Asynchronous team

Job summary

Atomic HR is partnering with a fast-growing education-focused marketing agency to appoint a Tracking Specialist (GTM) remote role. You will own tag management, conversion tracking, and data integrity across multiple clients, ensuring accurate measurement from first click to CRM entry.

You’ll work with a Data & Analytics team to maintain privacy compliance (GDPR/CCPA) and continuously optimize tracking workflows for education and nonprofit partners.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView.
• Comfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools.
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs.
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience is valued.

Responsibilities

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build data layers and manage container structure across a multi-client environment; implement server-side tagging.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using browser pixels and CAPI; configure standard and custom events for reporting and optimization; ensure GA4 events from click to CRM entry.
• Own QA, debugging & data integrity — audit broken tags, dropped events, and data discrepancies; verify events in GA4 DebugView before campaigns go live.
• Own data privacy compliance — manage cookie banners and consent mode across sites; align tracking with GDPR/CCPA; monitor changes affecting tracking durability.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business needs into tracking solutions; document setups for internal use.

Job description

Atomic HR is partnering with a fast-growing education-focused marketing agency to appoint a Tracking Specialist (GTM) remote role. You will own tag management, conversion tracking, and data integrity across multiple clients, ensuring accurate measurement from first click to CRM entry.

You’ll work with a Data & Analytics team to maintain privacy compliance (GDPR/CCPA) and continuously optimize tracking workflows for education and nonprofit partners.