Google Ads Specialist (eCommerce)

Scale Jet; Buenos Aires; Remote; ARS 90,953,000 - 136,430,000; Full time

Job summary

Folqs is seeking a seasoned Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will work with the marketing team to test angles, optimize funnels, and drive profitable ad spend.

The role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with a focus on continuous testing and data-driven decision making.

Qualifications

• 3+ years hands-on media buying experience with Google Ads in ecommerce.
• Proven track record managing $50k+/month in profitable ad spend.
• Deep expertise with Performance Max, Shopping, keyword strategy, and Merchant Center.

Responsibilities

• Architect and optimize Google Ads across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns with cold traffic using VSLs and long-form creatives.
• Oversee Merchant Center feeds, tracking setups (GTM/GA4) and attribution tools.
• Collaborate with copywriters and video editors on ad copy, hooks, and landing pages.
• Run systematic A/B tests and monitor CAC, ROAS, and spend efficiency daily.

Skills

Media Buying

Google Ads

YouTube Ads

Analytics & Attribution

A/B Testing

Tools

GA4

GTM

Merchant Center

Triple Whale

Job description

We are Folqs, a fast-growing DTC supplement brand specializing in premium health and wellness products across the United States.

We are looking for an experienced Google Ads Specialist to take full ownership of scaling our core Google Ads ecosystem - including Search, Shopping, and Performance Max - while expanding our cold-traffic acquisition on YouTube. You will work closely with our marketing team to test angles, optimize funnels, and scale profitable ad spend.

This role goes far beyond simple set-and-forget campaign management. Primary focus is placed on driving core Google Ads performance, with YouTube Ads serving as our critical secondary scaling engine. If you specialize in high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, this role is built for you.

WHAT YOU'LL DO

• Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
• Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
• Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

REQUIREMENTS

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Google Ads & GMC mastery: Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability: Solid hands-on experience running cold traffic on YouTube using VSLs and long-form video creatives.
• Funnel & DR expertise: Strong working knowledge of VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Time zone overlap: Minimum 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Language skills: Proficient in English (written and verbal) for clear team collaboration.
• AI & data fluency: Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.

BONUS POINTS

• Experience navigating policy restrictions in the supplement, health, or beauty niches.
• Hands-on experience with attribution platforms (Triple Whale, Northbeam, etc.).
• Experience with native ads.
• Proven experience scaling DTC brands from six to seven figures per month.