Google Ads Growth Architect (DTC & YouTube)

Scale Jet; Buenos Aires; Remote; ARS 90,953,000 - 136,430,000; Full time

Job summary

Folqs is seeking a seasoned Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will work with the marketing team to test angles, optimize funnels, and drive profitable ad spend.

The role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with a focus on continuous testing and data-driven decision making.

Qualifications

• 3+ years hands-on media buying experience with Google Ads in ecommerce.
• Proven track record managing $50k+/month in profitable ad spend.
• Deep expertise with Performance Max, Shopping, keyword strategy, and Merchant Center.

Responsibilities

• Architect and optimize Google Ads across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns with cold traffic using VSLs and long-form creatives.
• Oversee Merchant Center feeds, tracking setups (GTM/GA4) and attribution tools.
• Collaborate with copywriters and video editors on ad copy, hooks, and landing pages.
• Run systematic A/B tests and monitor CAC, ROAS, and spend efficiency daily.

Skills

Media Buying

Google Ads

YouTube Ads

Analytics & Attribution

A/B Testing

Tools

GA4

GTM

Merchant Center

Triple Whale

Job description

Folqs is seeking a seasoned Google Ads Specialist to own and scale our core Google Ads ecosystem, including Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube. You will work with the marketing team to test angles, optimize funnels, and drive profitable ad spend.

The role emphasizes high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with a focus on continuous testing and data-driven decision making.