Google Ads & YouTube Performance Growth Lead

Scalejet; Buenos Aires; On-site; ARS 2,232,000 - 3,906,000; Full time

Job summary

Folqs is seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem and expand cold-traffic acquisition on YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and increase profitable ad spend.

Role focuses on high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with strong emphasis on performance and metrics-driven decisions.

Qualifications

• 3+ years of hands-on media buying experience with Google Ads in ecommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability, experience running cold traffic with VSLs and long-form video creatives.

Responsibilities

• Drive full-funnel Google ads: manage and optimize campaigns across Search, Shopping, Performance Max, Display, and Demand Gen.
• Scale YouTube video campaigns with cold traffic using VSLs and long-form creatives.
• Optimize Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, multi-touch attribution).
• Collaborate on creative strategy with copywriters and video editors for high-performing ads and landing pages.
• Test & analyze with A/B experiments on keywords, bidding, ad copy, video angles, and landing pages; monitor CAC and ROAS daily.

Skills

Media buying

Google Ads

YouTube Ads

Data analysis

AI tools

English

Tools

Google Merchant Center

GA4

GTM

Conversion tracking

Job description

Folqs is seeking an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem and expand cold-traffic acquisition on YouTube. You will collaborate with the marketing team to test angles, optimize funnels, and increase profitable ad spend.

Role focuses on high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, with strong emphasis on performance and metrics-driven decisions.