End-to-End Google Ads Growth Architect (Remote)

Paired; Ciudad de Mendoza; Remote; ARS 92,241,000 - 184,482,000; Full time

Job summary

Paired is seeking a Google Ads Media Buyer / Growth Strategist to own campaigns end-to-end for DTC and eCommerce brands in a fully remote role. You will be the client’s sole point of contact, presenting plans, updates, and results with clear reasoning.

You’ll manage budgets from $5k per month to six figures, optimize attribution, and own the feed, brand vs non-brand strategies, and PMax performance. You’ll work remotely with global clients during US Eastern hours.

Qualifications

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and P

Responsibilities

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and P

Job description

Paired is seeking a Google Ads Media Buyer / Growth Strategist to own campaigns end-to-end for DTC and eCommerce brands in a fully remote role. You will be the client’s sole point of contact, presenting plans, updates, and results with clear reasoning.

You’ll manage budgets from $5k per month to six figures, optimize attribution, and own the feed, brand vs non-brand strategies, and PMax performance. You’ll work remotely with global clients during US Eastern hours.