Email Marketing Growth & Retention Specialist

Kirin; Argentina; On-site; ARS 900,000 - 1,300,000; Full time

Job summary

Not Pot, a bold online CBD brand, seeks an email marketer with brand sense and technical chops to craft campaigns and automated flows enhancing CX and conversions.

You will build and manage campaigns, grow and cleanse lists, collaborate with marketing to align paid social and email, and optimize communications with customers to reduce unsubscribes. Strong writing and data analysis skills required; SMS marketing experience a plus.

Qualifications

• 3+ years experience in email marketing or retention marketing at a fast-growing e-commerce brand or consumer-facing company.
• Portfolio containing previous work.
• Strong experience with Klaviyo required.
• Has a strong opinion on design.
• Excellent written communication and copywriting skills.
• Experience with marketing analysis and working with large sets of data and numbers.
• Experience with SMS marketing preferred.
• Bonus points if has previous experience with Figma or similar platforms.

Responsibilities

• Organize and plan the creation, design, and development of new email campaigns that effectively drive sales and customer retention.
• Constantly build, scale, and purge email databases for future campaigns for list cleanliness.
• Work with the marketing team to develop a sound, holistic marketing strategy that combines paid social and email.
• Work alongside the customer service team to ensure prompt and accurate communication with clients via email to minimize unsubscribes.
• Analyze campaign results and report on sales revenue generated from email marketing efforts.

Skills

Email marketing

Copywriting

Data analysis

SMS marketing

Tools

Klaviyo

Figma

Job description

Not Pot, a bold online CBD brand, seeks an email marketer with brand sense and technical chops to craft campaigns and automated flows enhancing CX and conversions.

You will build and manage campaigns, grow and cleanse lists, collaborate with marketing to align paid social and email, and optimize communications with customers to reduce unsubscribes. Strong writing and data analysis skills required; SMS marketing experience a plus.