Lifecycle Marketing Specialist: Email & Automation (Remote)

Un/Common; Santa Fe Capital; Remote; ARS 90,873,000 - 136,310,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to build data-driven campaigns across email, SMS, push, and other channels. You will develop onboarding, activation, retention, and reactivation programs, and manage automated workflows using leading CRM platforms.

Ideal candidates have 2+ years in lifecycle marketing, strong English, and hands-on experience with HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

Qualifications

• 2+ years of lifecycle/CRM marketing experience.
• Advanced English (C1) with strong written and spoken skills.
• Strong analytical, communication, and problem-solving abilities.
• Excellent time management and ability to manage multiple campaigns and deadlines.
• Proven experience developing and executing customer lifecycle campaigns.

Responsibilities

• Plan, execute, and optimize lifecycle campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated workflows and customer journeys in CRM/marketing automation platforms.
• Segment audiences based on behavior and lifecycle stage.
• Create personalized campaigns to improve engagement and conversion.
• Coordinate calendars, content requirements, and timelines; run A/B tests.
• Analyze key metrics and provide actionable recommendations.
• Collaborate with marketing, product, sales, and customer success teams.

Skills

Lifecycle marketing

CRM marketing

Email marketing

A/B testing

Data analysis

English (C1)

Campaign management

Time management

Cross-team collaboration

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to build data-driven campaigns across email, SMS, push, and other channels. You will develop onboarding, activation, retention, and reactivation programs, and manage automated workflows using leading CRM platforms.

Ideal candidates have 2+ years in lifecycle marketing, strong English, and hands-on experience with HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.