Remote Lifecycle Marketing Specialist — Email & Automation

Un/Common; Rosario; Remote; ARS 90,873,000 - 136,310,000; Full time

Benefits offered by this job

Work from anywhere

Earn in USD

Paid time off

International certifications

Global coworking access

English development opportunities

Referral program

Job summary

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers throughout their journey. You will lead campaigns across email, SMS, and other channels, building automated workflows and personalized journeys.

Ideal candidates have 2+ years in lifecycle/CRM marketing, strong English skills, and hands-on experience with platforms like HubSpot, Braze, Klaviyo, Iterable or Salesforce Marketing Cloud.

Qualifications

• 2+ years of lifecycle marketing, CRM marketing, email marketing, or marketing automation.
• Advanced English (C1) – excellent written and verbal communication skills.
• Strong analytical, communication, and problem-solving skills.
• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
• Experience conducting A/B testing and optimizing campaigns based on performance data.
• Ability to work independently and collaborate with international teams.

Responsibilities

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation.
• Build and manage automated marketing workflows and journeys using CRM and marketing automation tools.
• Segment audiences based on behavior, preferences and lifecycle stages.
• Create and optimize personalized campaigns to improve engagement and conversions.
• Coordinate campaign calendars, content requirements, and timelines.
• Conduct A/B tests to optimize messaging, segments and performance.
• Monitor key metrics: open rates, CTR, conversions, retention, and LTV; prepare actionable reports.
• Collaborate with marketing, product, sales and customer success teams.
• Identify opportunities to improve automation and lifecycle processes; ensure data privacy compliance.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Marketing automation

A/B testing

Data analysis

English (C1)

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Job description

Pearster is seeking a Lifecycle Marketing Specialist to design data-driven strategies that engage, retain, and nurture customers throughout their journey. You will lead campaigns across email, SMS, and other channels, building automated workflows and personalized journeys.

Ideal candidates have 2+ years in lifecycle/CRM marketing, strong English skills, and hands-on experience with platforms like HubSpot, Braze, Klaviyo, Iterable or Salesforce Marketing Cloud.