CRO Lead — DTC E‑commerce Conversion & Growth

Acentecom; Argentina; Presencial; ARS 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Acentecom is seeking a CRO Manager to own conversion optimization across our DTC e-commerce funnels in Argentina. You will identify high-impact opportunities to improve CVR, AOV, and customer value, working closely with Copywriting, Creative, and Development teams to implement live experiments.

You will analyze funnels end-to-end, from landing pages to post-purchase offers, using heatmaps, session recordings, and performance data. AI tools will speed up analysis and decision-making.

Formación

• Hands-on CRO ownership in high-growth DTC e-commerce.
• Experience with checkout and funnel optimization.
• Strong analytical and experimentation skills.
• Experience with long-form sales pages and VSL funnels.

Responsabilidades

• Own the CRO strategy and experimentation roadmap across multiple DTC e-commerce brands.
• Turn new creative and copy angles into complete funnel experiences, from hypothesis to launch and iteration.
• Analyze funnels using heatmaps, session recordings, and performance data to identify friction and opportunities.
• Develop and execute high-impact experiments to improve CVR, AOV, and customer value.
• Own optimization across landing pages, sales pages, checkout experiences, upsells, and post-purchase offers.
• Build and optimize long-form direct-response experiences, including written sales pages and VSL-driven funnels.
• Collaborate with Copywriters, Creative teams, and Developers to translate hypotheses into live experiences.
• Identify winning patterns and scalable learnings to apply across brands.
• Use AI to accelerate analysis, research, experimentation, and decision-making.

Conocimientos

CRO optimization

Funnel optimization

Direct response

A/B testing

Analytics

Cross-functional

Autonomous

AI integration

Herramientas

CheckoutChamp

Descripción del empleo

Acentecom is seeking a CRO Manager to own conversion optimization across our DTC e-commerce funnels in Argentina. You will identify high-impact opportunities to improve CVR, AOV, and customer value, working closely with Copywriting, Creative, and Development teams to implement live experiments.

You will analyze funnels end-to-end, from landing pages to post-purchase offers, using heatmaps, session recordings, and performance data. AI tools will speed up analysis and decision-making.