CPG Growth Director: AI-Driven Marketing & DTC

Power Digital; Argentina; Remote; ARS 185,966,000 - 294,446,000; Full time

Benefits offered by this job

Remote work options

Unlimited PTO from day one

Healthcare stipend

DEI programs

Commission opportunities

Job summary

Power Digital, a leading AI-Native Growth Firm, seeks a senior CPG marketing leader to drive growth across 4–6 brands, blending DTC and retail strategies with data-backed decisions.

You’ll own diagnostics of growth constraints, lead a cross-functional team, and collaborate with paid, SEO, content, and influencer partners to optimize performance while developing client relationships and expanding MRR. Remote-friendly role with USD salaries.

Qualifications

• 6+ years in CPG marketing with DTC and retail experience.
• Strong Amazon channel strategy knowledge (ASIN, buy box, sponsored vs organic).
• Proven ability to retain and grow client accounts.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship
• QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail - understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Manage and develop 1–2 direct reports - run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback

Skills

CPG marketing experience

DTC & retail growth

Amazon optimization

Team coaching

Data-driven strategy

Job description

Power Digital, a leading AI-Native Growth Firm, seeks a senior CPG marketing leader to drive growth across 4–6 brands, blending DTC and retail strategies with data-backed decisions.

You’ll own diagnostics of growth constraints, lead a cross-functional team, and collaborate with paid, SEO, content, and influencer partners to optimize performance while developing client relationships and expanding MRR. Remote-friendly role with USD salaries.