Fashion Growth Marketing Director — Remote & Flexible

Power Digital Marketing; Argentina; Presencial; ARS 134.731.000 - 194.611.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary in USD + commission

Descripción de la vacante

Power Digital Marketing is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to ignite revenue and brand recognition for leading and emerging companies worldwide. We offer flexible work models and proprietary tech like nova, Iris, and Pulse to optimize performance.

You will manage a portfolio of fashion accounts, shaping roadmap, and driving cross-channel campaigns. The role demands deep knowledge of fashion marketing, influencer/UGC briefings, and DTC

Formación

• 6+ years in fashion or apparel marketing, agency or brand side.
• Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
• Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
• Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
• Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
• Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
• Track record of retaining and growing accounts

Responsabilidades

• Employ AI technologies to enhance and optimize business processes
• Leverage Power Digital's Nova ecosystem for your department
• Run quarterly Power Circuit reviews and diagnose growth constraints across business areas
• Maintain understanding of fashion business fundamentals including pricing, merchandising and multi-channel distribution
• Own the senior client relationship; connect creative decisions to business outcomes
• Coordinate paid search, paid social, influencer, SEO, email and creative teams
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, loyalty mechanics
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with client contacts to mitigate risk
• Ensure daily use of Iris, nova, Pulse cadence and Power Circuit compliance across managed ADs
• Coach and provide feedback to analysts and specialists

Conocimientos

Fashion marketing

Influencer marketing

Media strategy

DTC economics

Client relationship management

Team coaching

Herramientas

Nova ecosystem

Iris

Pulse

Power Circuit

Descripción del empleo

Power Digital Marketing is a tech-enabled growth firm that combines marketing, consulting, and data intelligence to ignite revenue and brand recognition for leading and emerging companies worldwide. We offer flexible work models and proprietary tech like nova, Iris, and Pulse to optimize performance.

You will manage a portfolio of fashion accounts, shaping roadmap, and driving cross-channel campaigns. The role demands deep knowledge of fashion marketing, influencer/UGC briefings, and DTC