Wellness Social Media Lead: Strategy, Stories & Creators

Michael Page; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Michael Page is seeking a Social Media Lead for a growing wellness brand in Abu Dhabi. You will shape strategy across Instagram and TikTok, own the editorial calendar, and craft engaging short-form content that educates and inspires healthy living.

You will script, film and edit content, build a vibrant online community, and manage creator partnerships to deliver credible storytelling with measurable impact.

Qualifications

• Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
• Strong storytelling and editorial skills; ability to simplify complex topics into engaging content.
• Excellent English copywriting; hands-on video experience with short-form formats (scripting, filming, editing).

Responsibilities

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms.
• Own the editorial calendar, balancing wellness education, lifestyle storytelling, community content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform campaigns.
• Script, film and edit content that translates wellness topics into accessible narratives.
• Build and nurture an active social community through engagement, polls, Q&As and UGC initiatives.
• Collaborate with founders, creators and internal stakeholders to deliver authentic brand storytelling.
• Identify and manage influencer partnerships from briefing to reporting; monitor performance metrics.

Skills

social media

content

strategy

brand image

content calendar

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Michael Page is seeking a Social Media Lead for a growing wellness brand in Abu Dhabi. You will shape strategy across Instagram and TikTok, own the editorial calendar, and craft engaging short-form content that educates and inspires healthy living.

You will script, film and edit content, build a vibrant online community, and manage creator partnerships to deliver credible storytelling with measurable impact.