Strategic Social Media Lead — Growth & Engagement

Michael Page; Abu Dhabi; Sur place; AED 350 000 - 550 000; Plein temps

Résumé du poste

Michael Page is seeking a strategic Head of Social Media to shape and lead social performance across a diverse brand portfolio in Abu Dhabi. You will define channel strategies, content direction, and audience engagement initiatives, collaborating with marketing, creative and brand teams to deliver measurable business impact via data-driven decisions.

The ideal candidate holds a Bachelor’s degree in Marketing or related field and has 8-10 years of experience in social media, with fluency in

Qualifications

• 8-10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in Arabic and English, able to manage content in both languages.
• Proven experience leading social media strategies across multiple brands or markets.
• Strong content development, storytelling, brand management and analytics abilities.

Responsabilités

• Develop and execute social media strategies aligned with brand objectives.
• Lead content planning and storytelling across social platforms.
• Drive audience growth, engagement, and brand visibility through campaigns.
• Partner with cross-functional teams and manage agency partnerships.
• Monitor communities, analyse performance data and translate insights into actions.
• Oversee budgets, team performance and foster creativity and improvement.

Connaissances

Social media strategy

Brand management

Audience engagement

Content development

Analytics

Formation

Bachelor's degree in Marketing/Communications/Digital Marketing

Description du poste

Michael Page is seeking a strategic Head of Social Media to shape and lead social performance across a diverse brand portfolio in Abu Dhabi. You will define channel strategies, content direction, and audience engagement initiatives, collaborating with marketing, creative and brand teams to deliver measurable business impact via data-driven decisions.

The ideal candidate holds a Bachelor’s degree in Marketing or related field and has 8-10 years of experience in social media, with fluency in