Wellness Social Media Strategist & Community Builder

Yello; Dubai; On-site; AED 156,000 - 246,000; Full time

Job summary

Yello, a wellness brand in the United Arab Emirates, seeks a skilled social media professional to lead strategy and storytelling across Instagram, TikTok, and emerging platforms. You will own the editorial calendar, crafting a balanced mix of wellness education, lifestyle storytelling, and product features.

You will research, script, film, and edit engaging short-form content, nurture an active community, and collaborate with founders and creators to deliver authentic brand storytelling.

Qualifications

• Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
• Demonstrated success in developing content strategies that drive engagement and growth.
• Strong storytelling and editorial skills with the ability to simplify complex topics.

Responsibilities

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms to drive brand awareness and community growth.
• Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
• Research, script, film and edit content that translates complex wellness topics into accessible narratives.
• Build and nurture an active social community through engagement, polls, Q&As and user-generated content initiatives.
• Collaborate with founders, wellness experts, creators and internal stakeholders for authentic storytelling.
• Identify and manage influencer partnerships from briefing to delivery and reporting.
• Monitor performance metrics and leverage insights to optimise content and growth strategies.

Skills

Social media management

Content strategy

Storytelling

Copywriting

Video editing

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Yello, a wellness brand in the United Arab Emirates, seeks a skilled social media professional to lead strategy and storytelling across Instagram, TikTok, and emerging platforms. You will own the editorial calendar, crafting a balanced mix of wellness education, lifestyle storytelling, and product features.

You will research, script, film, and edit engaging short-form content, nurture an active community, and collaborate with founders and creators to deliver authentic brand storytelling.