Wellness Social Media Lead: Growth & Community

Michael Page; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

Michael Page is seeking a creative Social Media Lead for a growing wellness brand in the UAE. You will own strategy across Instagram, TikTok and emerging platforms, curate editorial calendars, and produce short-form video content with a focus on education and community building.

You'll collaborate with founders and creators, manage influencer partnerships, and track performance to optimise growth while maintaining a warm, audience-first brand voice.

Qualifications

• Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand.
• Demonstrated success in developing content strategies that drive engagement, audience growth and community participation.
• Strong storytelling and editorial skills with the ability to simplify complex topics into audience-friendly content.
• Excellent English copy writing with a warm, engaging brand-conscious communication style.
• Hands-on experience creating short-form video content, including scripting, filming and editing.

Responsibilities

• Develop and execute a social media strategy across Instagram, TikTok and emerging platforms.
• Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features.
• Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns.
• Research, script, film and edit content that translates wellness topics into accessible narratives.
• Build and nurture an active social community through engagement, polls, Q&As and user-generated content.
• Collaborate with founders, wellness experts, creators and internal stakeholders to deliver authentic storytelling.
• Identify and manage influencer partnerships, from briefing to reporting.
• Monitor performance metrics and optimise content and social growth strategies.

Skills

Social media strategy

Content creation

Storytelling

Community management

English copywriting

Collaboration

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Michael Page is seeking a creative Social Media Lead for a growing wellness brand in the UAE. You will own strategy across Instagram, TikTok and emerging platforms, curate editorial calendars, and produce short-form video content with a focus on education and community building.

You'll collaborate with founders and creators, manage influencer partnerships, and track performance to optimise growth while maintaining a warm, audience-first brand voice.